Creative Ways to Promote Your Products with Minor Holidays
Holiday Planning

Creative Ways to Promote Your Products with Minor Holidays

Looking for ways to increase interest in your products between major holidays? Harness the power of minor holidays by marketing with these creative strategies…

Elisabeth Newell
How Much Are Chargebacks Really Costing You—and How to Combat Them
Financial & Legal

How Much Are Chargebacks Really Costing You—and How to Combat Them

Chargebacks can be a serious disturbance for any business—even the best-intentioned businesses are vulnerable. Learn more about chargebacks and how to prevent them here…

Elisabeth Newell
Leveraging the Psychology of Discounts to Make More Money
Marketing & Promotion

Leveraging the Psychology of Discounts to Make More Money

Structuring deals is a creative process requiring clever marketing. Take a page out of a consumer behavior book to learn about the power and psychology of discounts…

Elisabeth Newell
Acquiring vs. Retaining Customers: The When & How of Each
Customer Acquisition & Retention

Acquiring vs. Retaining Customers: The When & How of Each

Acquiring or retaining customers—which should you focus on to position your business for success? Read our post to find out, and pick up some tips for each strategy…

Elisabeth Newell
The 9 Best Email Types to Include in Your Ecommerce Email Marketing Strategy
Email Marketing

The 9 Best Email Types to Include in Your Ecommerce Email Marketing Strategy

Email marketing is an essential part of any business. Here are some of the most common types of emails that successful ecommerce businesses use in their email marketing strategy…

Elisabeth Newell
Black Friday and Cyber Monday 2020 Shatter Sales Records
Ecommerce News

Black Friday and Cyber Monday 2020 Shatter Sales Records

Check out 2020's Black Friday sales holiday weekend by the numbers, courtesy of statistics by Adobe Analytics…

Elisabeth Newell
How Amazon’s Late 2020 Prime Day Event Is Already Affecting Black Friday
Ecommerce News

How Amazon’s Late 2020 Prime Day Event Is Already Affecting Black Friday

COVID-19 pushed Amazon's annual Prime Day event back to October. Here's how that change is already affecting the Black Friday/Cyber Monday holiday weekend…

Elisabeth Newell
Black Friday & Cyber Monday Strategies for Ecommerce Stores
Holiday Planning

Black Friday & Cyber Monday Strategies for Ecommerce Stores

The biggest holiday sales weekend of the year is approaching—here are some strategies for ensuring that your ecommerce store has a successful Black Friday and Cyber Monday…

Elisabeth Newell
How to Optimize Product Pages
Branding & Design

How to Optimize Product Pages

Product pages are the lifeblood of your online business. Here’s how to create the best product pages that will drive shoppers to purchase—and become repeat customers…

Elisabeth Newell