9 Ways to Increase Average Order Value
Products & Presentation

9 Ways to Increase Average Order Value

Looking for ways to get shoppers to spend more on your online store? Check out our post on how to increase Average Order Value and maximize customer spending…

Elisabeth Newell
Ecommerce Product Descriptions: Avoid These 8 Mistakes
Products & Presentation

Ecommerce Product Descriptions: Avoid These 8 Mistakes

To ensure effectiveness, product descriptions must be written with purpose. Avoid these common product description mistakes to reduce bounce rates and increase sales…

Elisabeth Newell
Choosing the Best Product Names for Your Ecommerce Store
Products & Presentation

Choosing the Best Product Names for Your Ecommerce Store

Product names can have a remarkable influence on your SEO, PPC, and other marketing efforts. Consider these tips for picking catchy, yet informative names for products you sell on your ecommerce store…

Volusion
How to Price Ecommerce Products Competitively (Without Compromising Profits)
Products & Presentation

How to Price Ecommerce Products Competitively (Without Compromising Profits)

Competitive pricing can mean lowering prices until you beat your competitors—but it doesn’t have to. Building value throughout your ecommerce site can win over customers even at higher price points…

Elisabeth Newell
How Great Product Photography Helps Your Ecommerce Store
Products & Presentation

How Great Product Photography Helps Your Ecommerce Store

In ecommerce, a picture is worth a thousand sales. Thus, high-quality product photos are critical for any successful online store. Here’s a breakdown on why, plus resources for elevating your product photos…

Elisabeth Newell
Best Practices for Refining Your Product Photography
Products & Presentation

Best Practices for Refining Your Product Photography

Interested in improving your product photography skills? Check out our nine best practices for creating compelling product photos…

Elisabeth Newell
Your Quickstart Guide to Product Photo Editing
Products & Presentation

Your Quickstart Guide to Product Photo Editing

If you're taking product photos yourself, don't stop at snapping your pictures. Editing your images afterwards can bring them from "good" to "great"…

Elisabeth Newell
Smartphone Product Photography: Setting the Stage on a Budget
Products & Presentation

Smartphone Product Photography: Setting the Stage on a Budget

Taking professional-looking product photos on a budget can be tough. Check out our tips for setting up an inexpensive "photo studio" to capture quality images with your smartphone…

Elisabeth Newell
DIY vs. Professional: Which Product Photography Is Right for Your Ecommerce Store?
Products & Presentation

DIY vs. Professional: Which Product Photography Is Right for Your Ecommerce Store?

Should you hire a professional product photographer or take product photos yourself? We outline the pros and cons of each approach…

Elisabeth Newell