Elisabeth Newell - Volusion Ecommerce Blog | SMB Marketing, Design, & Strategy

Acquiring vs. Retaining Customers: The When & How of Each

Acquiring or retaining customers—which should you focus on to position your business for success? Read our post to find out, and pick up some tips for each strategy…

Elisabeth Newell

Marketing & Promotion

The 9 Best Email Types to Include in Your Ecommerce Email Marketing Strategy

Email marketing is an essential part of any business. Here are some of the most common types of emails that successful ecommerce businesses use in their email marketing strategy…

Elisabeth Newell

Ecommerce News

Black Friday and Cyber Monday Shatter Sales Records

Check out 2020's Black Friday sales holiday weekend by the numbers, courtesy of statistics by Adobe Analytics…

Elisabeth Newell

Ecommerce News

How Amazon’s Late Prime Day Event Is Already Affecting Black Friday

COVID-19 pushed Amazon's annual Prime Day event back to October. Here's how that change is already affecting the Black Friday/Cyber Monday holiday weekend…

Elisabeth Newell

Holiday Planning

Black Friday & Cyber Monday Strategies for Ecommerce Stores

The biggest holiday sales weekend of the year is approaching—here are some strategies for ensuring that your ecommerce store has a successful Black Friday and Cyber Monday…

Elisabeth Newell

Products & Presentation

How to Optimize Product Pages

Product pages are the lifeblood of your online business. Here’s how to create the best product pages that will drive shoppers to purchase—and become repeat customers…