Elisabeth Newell - Volusion Ecommerce Blog | SMB Marketing, Design, & Strategy

What is A/B Testing, and Why Should I Do It?

Wondering how running A/B tests can benefit your ecommerce store? We break down what exactly A/B testing involves and why you should try it…

Elisabeth Newell

Customer Acquisition & Retention

How to Increase Your Ecommerce Reviews

Online reviews can go a long way in convincing prospective customers to purchase. Here's how to get more reviews for your ecommerce business and products…

Elisabeth Newell

Analytics & Reporting

Measuring the Success of Your Promotional Campaign

After running a promotional campaign, you'll want to know how beneficial it was for your business. Our post highlights several metrics you can use to gauge how well your campaign performed…

Elisabeth Newell

Holiday Planning

Creative Ways to Promote Your Products with Minor Holidays

Looking for ways to increase interest in your products between major holidays? Harness the power of minor holidays by marketing with these creative strategies…

Elisabeth Newell

Financial & Legal

How Much Are Chargebacks Really Costing You—and How to Combat Them

Chargebacks can be a serious disturbance for any business—even the best-intentioned businesses are vulnerable. Learn more about chargebacks and how to prevent them here…

Elisabeth Newell

Marketing & Promotion

Leveraging the Psychology of Discounts to Make More Money

Structuring deals is a creative process requiring clever marketing. Take a page out of a consumer behavior book to learn about the power and psychology of discounts…

Elisabeth Newell

Customer Acquisition & Retention

Acquiring vs. Retaining Customers: The When & How of Each

Acquiring or retaining customers—which should you focus on to position your business for success? Read our post to find out, and pick up some tips for each strategy…

Elisabeth Newell

Marketing & Promotion

The 9 Best Email Types to Include in Your Ecommerce Email Marketing Strategy

Email marketing is an essential part of any business. Here are some of the most common types of emails that successful ecommerce businesses use in their email marketing strategy…