Inspire Brand Trust With User-Generated Content
Marketing & Promotion

Inspire Brand Trust With User-Generated Content

UGC offers brands a great opportunity to boost engagement, trust, and positive sentiment. Learn how and why to leverage UGC for your business…

Elisabeth Newell
The 7 Most Important SEO KPIs for Ecommerce
SEO

The 7 Most Important SEO KPIs for Ecommerce

Are your SEO efforts succeeding? Learn which KPIs to track to determine if your search engine optimization strategy needs a change…

Elisabeth Newell
7 Types of Online Shoppers (& How to Sell to Each)
Customer Acquisition & Retention

7 Types of Online Shoppers (& How to Sell to Each)

Making a sale requires knowing your customers' needs in the moment. Meet the 7 types of online shoppers and learn how to appeal to each…

Elisabeth Newell
Everything You Need to Know About SSL Certificates
Checkout & Payments

Everything You Need to Know About SSL Certificates

What is an SSL Certificate, and why does your ecommerce site need one? Learn about the importance of adding this security feature to your online store.…

Elisabeth Newell
Keyword Stuffing: What It Is & Why It Doesn't Work
SEO

Keyword Stuffing: What It Is & Why It Doesn't Work

Deciding how often to use keywords in your content can be complicated. Learn basic information about keyword stuffing—what it is, why it’s bad, and how you can prevent it…

Elisabeth Newell
Planning Effective Content That Serves Your Business
Marketing & Promotion

Planning Effective Content That Serves Your Business

Good content informs and drives traffic, but great content drives further exploration and conversions. Learn the steps necessary for creating effective content…

Elisabeth Newell
Conversions, Conversion Rate, and Optimization for Ecommerce
Planning & Growth

Conversions, Conversion Rate, and Optimization for Ecommerce

Ecommerce success relies heavily on Conversions, Conversion Rate, and Conversion Rate Optimization (CRO). Check out our brief overview of each, plus improvement tips…

Elisabeth Newell
How Businesses Can Deal with Trolls on Social Media
Social Media

How Businesses Can Deal with Trolls on Social Media

Some individuals' sole purpose in online engagement is to sow misinformation, confusion, and distrust. Here are some steps you can take to keep social media trolls at bay…

Elisabeth Newell
How to Curate Content for Your Ecommerce Customers
Marketing & Promotion

How to Curate Content for Your Ecommerce Customers

Content creation isn't the only way to engage customers. Curating and sharing relevant, credible content is a simple and cheap way to establish and build authority…

Elisabeth Newell