DIY vs. Professional: Which Product Photography Is Right for Your Ecommerce Store?
Products & Presentation

DIY vs. Professional: Which Product Photography Is Right for Your Ecommerce Store?

Should you hire a professional product photographer or take product photos yourself? We outline the pros and cons of each approach…

Elisabeth Newell
6 Best Practices for Ecommerce A/B Tests
Analytics & Performance

6 Best Practices for Ecommerce A/B Tests

Ensure that your ecommerce A/B test is being run as strategically as possible by considering these best practices for A/B testing…

Elisabeth Newell
How to Run an A/B Test for Ecommerce Businesses
Analytics & Performance

How to Run an A/B Test for Ecommerce Businesses

These days, A/B testing with a dedicated tool is easy, but there are certain actions to keep in mind as you set up your test. Check out our post on running a successful A/B test for your ecommerce site…

Elisabeth Newell
Customer Feedback for Ecommerce: The Whats, Whys, and Hows
Customer Acquisition & Retention

Customer Feedback for Ecommerce: The Whats, Whys, and Hows

Customer feedback is a vital part of ensuring the success of any business. Check out our breakdown of quantitative and qualitative feedback and the best ways to gather each…

Elisabeth Newell
How To Respond to Negative Reviews Online
Customer Acquisition & Retention

How To Respond to Negative Reviews Online

What do you do when your business receives a negative review? Learn the best ways to respond and, hopefully, turn an unhappy customer into a repeat customer…

Elisabeth Newell
The Beginner’s Guide to Online Reputation Management
Customer Acquisition & Retention

The Beginner’s Guide to Online Reputation Management

It is critical to have a process for online reputation management so that your business can build trust with potential customers. Learn how to begin your strategy here…

Elisabeth Newell
What is A/B Testing, and Why Should I Do It?
Analytics & Performance

What is A/B Testing, and Why Should I Do It?

Wondering how running A/B tests can benefit your ecommerce store? We break down what exactly A/B testing involves and why you should try it…

Elisabeth Newell
How to Increase Your Ecommerce Reviews
Customer Acquisition & Retention

How to Increase Your Ecommerce Reviews

Online reviews can go a long way in convincing prospective customers to purchase. Here's how to get more reviews for your ecommerce business and products…

Elisabeth Newell
Measuring the Success of Your Promotional Campaign
Analytics & Performance

Measuring the Success of Your Promotional Campaign

After running a promotional campaign, you'll want to know how beneficial it was for your business. Our post highlights several metrics you can use to gauge how well your campaign performed…

Elisabeth Newell