Ecommerce Product Descriptions: Avoid These 8 Mistakes
Products & Presentation

Ecommerce Product Descriptions: Avoid These 8 Mistakes

To ensure effectiveness, product descriptions must be written with purpose. Avoid these common product description mistakes to reduce bounce rates and increase sales…

Elisabeth Newell
How to Use Niche Marketing for Your Ecommerce Site
Marketing & Promotion

How to Use Niche Marketing for Your Ecommerce Site

Ecommerce businesses can boost profits by focusing on a niche within their target audience. Here, we cover critical methods for effectively approaching niche marketing…

Elisabeth Newell
Assess Your Online Store: Is It Time for a Design Refresh?
Branding & Design

Assess Your Online Store: Is It Time for a Design Refresh?

Design trends change often, and it’s important to keep up with new norms as they occur. Here are some questions to ask as you assess your ecommerce site’s design…

Elisabeth Newell
How Entrepreneurs Can Deal with Failure (Large or Small)
Entrepreneur Tips & Resources

How Entrepreneurs Can Deal with Failure (Large or Small)

Whether your product launch flopped or you sent a marketing email with errors, here's how ecommerce business owners can approach failure in a positive and productive way…

Elisabeth Newell
The Top 5 Digital Payment Types for Ecommerce Storefronts
Business Operations

The Top 5 Digital Payment Types for Ecommerce Storefronts

With so many ways to accept payment through your ecommerce store, it can be difficult to know where to start. Here, we cover the most popular types of digital payment that online shoppers expect to see…

Elisabeth Newell
5 Things You Can Do to Prepare Your Ecommerce Store for Independence Day (and Beyond)
Holiday Planning

5 Things You Can Do to Prepare Your Ecommerce Store for Independence Day (and Beyond)

The middle of the year is here—is your ecommerce store ready for July 4th (and beyond)? We’ll walk you through how to prepare your business for American Independence Day and the quickly approaching holiday season…

Elisabeth Newell
Creating the Best Custom 404 Page for Your Ecommerce Business
SEO

Creating the Best Custom 404 Page for Your Ecommerce Business

Leaving default 404 errors on your ecommerce site risks deterring site visitors, who may seek out a competitor's site. Learn how custom 404 pages can keep your visitors engaged and guide them to the appropriate destination…

Elisabeth Newell
How to Price Ecommerce Products Competitively (Without Compromising Profits)
Products & Presentation

How to Price Ecommerce Products Competitively (Without Compromising Profits)

Competitive pricing can mean lowering prices until you beat your competitors—but it doesn’t have to. Building value throughout your ecommerce site can win over customers even at higher price points…

Elisabeth Newell
Mother's Day & Father's Day Are Around the Corner—Prep Your Ecommerce Store Now
Holiday Planning

Mother's Day & Father's Day Are Around the Corner—Prep Your Ecommerce Store Now

Get your ecommerce site ready for the upcoming Mother’s Day and Father’s Day holidays by following these suggestions for a more profitable spring/summer season…

Elisabeth Newell