Composing Re-engagement Emails that Convert
Email Marketing

Composing Re-engagement Emails that Convert

It costs much less to retain an existing customer than it does to acquire a new one. Learn how to craft emails that will win lapsed customers back…

Elisabeth Newell
10 Methods for Reducing Purchase Anxiety
Customer Acquisition & Retention

10 Methods for Reducing Purchase Anxiety

Don't let the anonymity of a non-physical storefront scare away potential customers. Consider these tips for reducing purchase anxiety and earning customer trust…

Elisabeth Newell
Building a Successful Brand for Your Ecommerce Business
Branding & Design

Building a Successful Brand for Your Ecommerce Business

Branding is more than just a logo and some complementary colors. Check out our steps for building up your brand to boost conversions…

Elisabeth Newell
How Great Product Photography Helps Your Ecommerce Store
Products & Presentation

How Great Product Photography Helps Your Ecommerce Store

In ecommerce, a picture is worth a thousand sales. Thus, high-quality product photos are critical for any successful online store. Here’s a breakdown on why plus resources for elevating your product photos…

Elisabeth Newell
Best Practices for Refining Your Product Photography
Products & Presentation

Best Practices for Refining Your Product Photography

Interested in improving your product photography skills? Check out our nine best practices for creating compelling product photos…

Elisabeth Newell
Your Quickstart Guide to Product Photo Editing
Products & Presentation

Your Quickstart Guide to Product Photo Editing

If you're taking product photos yourself, don't stop at snapping your pictures. Editing your images afterwards can bring them from "good" to "great"…

Elisabeth Newell
Smartphone Product Photography: Setting the Stage on a Budget
Products & Presentation

Smartphone Product Photography: Setting the Stage on a Budget

Taking professional-looking product photos on a budget can be tough. Check out our tips for setting up an inexpensive "photo studio" to capture quality images with your smartphone…

Elisabeth Newell
DIY vs. Professional: Which Product Photography Is Right for Your Ecommerce Store?
Products & Presentation

DIY vs. Professional: Which Product Photography Is Right for Your Ecommerce Store?

Should you hire a professional product photographer or take product photos yourself? We outline the pros and cons of each approach…

Elisabeth Newell
6 Best Practices for Ecommerce A/B Tests
Analytics & Performance

6 Best Practices for Ecommerce A/B Tests

Ensure that your ecommerce A/B test is being run as strategically as possible by considering these best practices for A/B testing…

Elisabeth Newell