Planning Effective Content That Serves Your Business
Marketing & Promotion

Planning Effective Content That Serves Your Business

Good content informs and drives traffic, but great content drives further exploration and conversions. Learn the steps necessary for creating effective content…

Elisabeth Newell
Conversions, Conversion Rate, and Optimization for Ecommerce
Analytics & Performance

Conversions, Conversion Rate, and Optimization for Ecommerce

Ecommerce success relies heavily on Conversions, Conversion Rate, and Conversion Rate Optimization (CRO). Check out our brief overview of each, plus improvement tips…

Elisabeth Newell
How Businesses Can Deal with Trolls on Social Media
Social Media

How Businesses Can Deal with Trolls on Social Media

Some individuals' sole purpose in online engagement is to sow misinformation, confusion, and distrust. Here are some steps you can take to keep social media trolls at bay…

Elisabeth Newell
How to Curate Content for Your Ecommerce Customers
Marketing & Promotion

How to Curate Content for Your Ecommerce Customers

Content creation isn't the only way to engage customers. Curating and sharing relevant, credible content is a simple and cheap way to establish and build authority…

Elisabeth Newell
9 Ways to Increase Average Order Value
Products & Presentation

9 Ways to Increase Average Order Value

Looking for ways to get shoppers to spend more on your online store? Check out our post on how to increase Average Order Value and maximize customer spending…

Elisabeth Newell
The 15 Most Popular Types of Sales Promotions
Marketing & Promotion

The 15 Most Popular Types of Sales Promotions

How can your ecommerce business use promotions to boost sales? Consider these popular types of sales promotions to encourage purchases now rather than later…

Elisabeth Newell
The Top 6 Places to Get Ecommerce Web Design Inspiration
Branding & Design

The Top 6 Places to Get Ecommerce Web Design Inspiration

Looking for web design inspiration for your ecommerce store? Here’s a list of the best web design galleries and ecommerce site showcases for your viewing pleasure…

Elisabeth Newell
Ecommerce Product Descriptions: Avoid These 8 Mistakes
Products & Presentation

Ecommerce Product Descriptions: Avoid These 8 Mistakes

To ensure effectiveness, product descriptions must be written with purpose. Avoid these common product description mistakes to reduce bounce rates and increase sales…

Elisabeth Newell
How to Use Niche Marketing for Your Ecommerce Site
Marketing & Promotion

How to Use Niche Marketing for Your Ecommerce Site

Ecommerce businesses can boost profits by focusing on a niche within their target audience. Here, we cover critical methods for effectively approaching niche marketing…

Elisabeth Newell