How to Write a Compelling Brand Positioning Statement
Branding & Design

How to Write a Compelling Brand Positioning Statement

Positioning your brand will help shape the rest of your marketing efforts. Here are some guidelines for writing a unique and compelling brand positioning statement…

Theresa Donahue
The Top 6 Places to Get Ecommerce Web Design Inspiration
Branding & Design

The Top 6 Places to Get Ecommerce Web Design Inspiration

Looking for web design inspiration for your ecommerce store? Here’s a list of the best web design galleries and ecommerce site showcases for your viewing pleasure…

Elisabeth Newell
Assess Your Online Store: Is It Time for a Design Refresh?
Branding & Design

Assess Your Online Store: Is It Time for a Design Refresh?

Design trends change often, and it’s important to keep up with new norms as they occur. Here are some questions to ask as you assess your ecommerce site’s design…

Elisabeth Newell
5 Characteristics of a Great Business Logo Design
Branding & Design

5 Characteristics of a Great Business Logo Design

As the crowning jewel of your brand, your logo should be designed strategically and thoughtfully. Learn the top characteristics of an effective and compelling logo, and follow them as best practices…

Jessica Resendiz
Why A Modern Website Design Is Vital for Ecommerce Growth
Branding & Design

Why A Modern Website Design Is Vital for Ecommerce Growth

If it’s not broken, why fix it? Read our post to find out why keeping your ecommerce site design current and in-line with modern trends is worth the investment—and how it can counter the negative impacts of avoiding change…

Jessica Resendiz
4 Ways to Make a Free Design Template Look Unique
Branding & Design

4 Ways to Make a Free Design Template Look Unique

Want your website to look original, but don’t have the budget for a fully-customized design? Check out our suggestions for making a free ecommerce template your own…

Volusion
Building a Successful Brand for Your Ecommerce Business
Branding & Design

Building a Successful Brand for Your Ecommerce Business

Branding is more than just a logo and some complementary colors. Check out our steps for building up your brand to boost conversions…

Elisabeth Newell
Top Web Design Mistakes Ecommerce Businesses Make
Branding & Design

Top Web Design Mistakes Ecommerce Businesses Make

Taking web design into your own hands can be a fun way to feel more involved with shaping your ecommerce business. But make sure you avoid these common design mistakes so that your site looks its best…

Meg Nanson
5 Best Practices for Ecommerce Web Design
Branding & Design

5 Best Practices for Ecommerce Web Design

Familiarizing yourself with a few basic site design best practices can greatly benefit your online store. Check out our top 5 web design tips for ecommerce businesses…

Meg Nanson