Elisabeth Newell is a former Content Manager for Volusion. She has worked in the SaaS industry since 2014 and is passionate about helping SMBs learn how to succeed.
Buy Now, Pay Later is increasing in popularity amongst shoppers. But what benefits can it offer to merchants considering providing this payment option?
Elisabeth Newell
It costs much less to retain an existing customer than it does to acquire a new one. Learn how to craft emails that will win lapsed customers back
Elisabeth Newell
Don't let the anonymity of a non-physical storefront scare away potential customers. Consider these tips for reducing purchase anxiety and earning customer trust
Elisabeth Newell
Branding is more than just a logo and some complementary colors. Check out our steps for building up your brand to boost conversions
Elisabeth Newell
In ecommerce, a picture is worth a thousand sales. Thus, high-quality product photos are critical for any successful online store. Here’s a breakdown on why, plus resources for elevating your product photos
Elisabeth Newell
Interested in improving your product photography skills? Check out our nine best practices for creating compelling product photos
Elisabeth Newell
Taking professional-looking product photos on a budget can be tough. Check out our tips for setting up an inexpensive "photo studio" to capture quality images with your smartphone
Elisabeth Newell
Ensure that your ecommerce A/B test is being run as strategically as possible by considering these best practices for A/B testing
Elisabeth Newell
These days, A/B testing with a dedicated tool is easy, but there are certain actions to keep in mind as you set up your test. Check out our post on running a successful A/B test for your ecommerce site
Elisabeth Newell
Customer feedback is a vital part of ensuring the success of any business. Check out our breakdown of quantitative and qualitative feedback and the best ways to gather each
Elisabeth Newell
What do you do when your business receives a negative review? Learn the best ways to respond and, hopefully, turn an unhappy customer into a repeat customer
Elisabeth Newell
It is critical to have a process for online reputation management so that your business can build trust with potential customers. Learn how to begin your strategy here
Elisabeth Newell
