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Marketing & Promotion

A good marketing strategy is the cornerstone of any successful business. Read our posts on everything from email marketing to affiliate programs.

How to Run a Blog Your Ecommerce Customers Will Actually Read
Marketing & Promotion

How to Run a Blog Your Ecommerce Customers Will Actually Read

Starting or revamping a blog for your ecommerce business? Here are some suggestions for ensuring that your blog posts will reach and appeal to your target audience…

Volusion Staff
Measuring the Success of Your Promotional Campaign
Marketing & Promotion

Measuring the Success of Your Promotional Campaign

After running a promotional campaign, you'll want to know how beneficial it was for your business. Our post highlights several metrics you can use to gauge how well your campaign performed…

Elisabeth Newell
Inspiration to Implementation: How to Create A Content Calendar
Marketing & Promotion

Inspiration to Implementation: How to Create A Content Calendar

A proper content calendar should be a dedicated map of your future social media or blog posts. Learn more about creating one here.…

Meg Nanson
Leveraging the Psychology of Discounts to Make More Money
Marketing & Promotion

Leveraging the Psychology of Discounts to Make More Money

Structuring deals is a creative process requiring clever marketing. Take a page out of a consumer behavior book to learn about the power and psychology of discounts…

Elisabeth Newell
How to Develop Your Ecommerce Marketing Strategy for the New Year
Marketing & Promotion

How to Develop Your Ecommerce Marketing Strategy for the New Year

Whether it’s long and complex or short and simple, a well-executed marketing strategy can help you plan ahead, analyze results, and make adjustments as needed…

Mia Pruett
The Complete Guide to Omnichannel Marketing for Ecommerce
Marketing & Promotion

The Complete Guide to Omnichannel Marketing for Ecommerce

Nowadays, customers have multiple touchpoints with a business throughout their consumer journey. Learn how omnichannel marketing works and what it means for the future of ecommerce…

Jodie Lee
10 Low-Cost Ways to Promote Your Online Business
Marketing & Promotion

10 Low-Cost Ways to Promote Your Online Business

Marketing doesn't have to cost a lot to be effective. Here are 10 tried-and-true, low-cost promotion techniques that will help you promote your ecommerce store…

Ford Smith
A Guide to Building Content Relationships
Marketing & Promotion

A Guide to Building Content Relationships

For ecommerce brands looking to drive more traffic, build links, and improve their SEO, one of the most effective tactics to consider is building content relationships…

Volusion Staff
How To Drive Traffic To Your Ecommerce Site
Marketing & Promotion

How To Drive Traffic To Your Ecommerce Site

Our guide on how to drive traffic to your ecommerce site covers all the main tactics you need to know to start seeing more site visitors…

Volusion Staff
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