Marketing & Promotion | Volusion Blog Posts

Planning Effective Content That Serves Your Business

Good content informs and drives traffic, but great content drives further exploration and conversions. Learn the steps necessary for creating effective content…

Elisabeth Newell

Marketing & Promotion

How to Curate Content for Your Ecommerce Customers

Content creation isn't the only way to engage customers. Curating and sharing relevant, credible content is a simple and cheap way to establish and build authority…

Elisabeth Newell

Marketing & Promotion

The 15 Most Popular Types of Sales Promotions

How can your ecommerce business use promotions to boost sales? Consider these popular types of sales promotions to encourage purchases now rather than later…

Elisabeth Newell

Marketing & Promotion

How to Use Niche Marketing for Your Ecommerce Site

Ecommerce businesses can boost profits by focusing on a niche within their target audience. Here, we cover critical methods for effectively approaching niche marketing…

Elisabeth Newell

Marketing & Promotion

The Best Marketing Channels for Ecommerce Businesses

Marketing is critical to ecommerce success. Discover the most important marketing channels for ecommerce, including content, pop-ups, email, SMS, and UGC…

Carmela Hayes

Marketing & Promotion

6 Steps Ecommerce Businesses Should Take Before Launching a New Promotion

If your ecommerce business is preparing to launch a new promotion, discount, sale, or coupon, follow these steps—from objectives to reporting—to ensure that your campaign is set up for success…

Volusion

Marketing & Promotion

How to Run a Blog Your Ecommerce Customers Will Actually Read

Starting or revamping a blog for your ecommerce business? Here are some suggestions for ensuring that your blog posts will reach and appeal to your target audience…

Volusion

Marketing & Promotion

Measuring the Success of Your Promotional Campaign

After running a promotional campaign, you'll want to know how beneficial it was for your business. Our post highlights several metrics you can use to gauge how well your campaign performed…