How to Use Niche Marketing for Your Ecommerce Site
Marketing & Promotion

How to Use Niche Marketing for Your Ecommerce Site

Ecommerce businesses can boost profits by focusing on a niche within their target audience. Here, we cover critical methods for effectively approaching niche marketing…

Elisabeth Newell
The Best Marketing Channels for Ecommerce Businesses
Marketing & Promotion

The Best Marketing Channels for Ecommerce Businesses

Marketing is critical to ecommerce success. Discover the most important marketing channels for ecommerce, including content, pop-ups, email, SMS, and UGC…

Carmela Hayes
6 Steps Ecommerce Businesses Should Take Before Launching a New Promotion
Marketing & Promotion

6 Steps Ecommerce Businesses Should Take Before Launching a New Promotion

If your ecommerce business is preparing to launch a new promotion, discount, sale, or coupon, follow these steps—from objectives to reporting—to ensure that your campaign is set up for success…

Volusion
How to Run a Blog Your Ecommerce Customers Will Actually Read
Marketing & Promotion

How to Run a Blog Your Ecommerce Customers Will Actually Read

Starting or revamping a blog for your ecommerce business? Here are some suggestions for ensuring that your blog posts will reach and appeal to your target audience…

Volusion
Measuring the Success of Your Promotional Campaign
Marketing & Promotion

Measuring the Success of Your Promotional Campaign

After running a promotional campaign, you'll want to know how beneficial it was for your business. Our post highlights several metrics you can use to gauge how well your campaign performed…

Elisabeth Newell
Inspiration to Implementation: How to Create A Content Calendar
Marketing & Promotion

Inspiration to Implementation: How to Create A Content Calendar

A proper content calendar should be a dedicated map of your future social media or blog posts. Learn more about creating one here.…

Meg Nanson
Leveraging the Psychology of Discounts to Make More Money
Marketing & Promotion

Leveraging the Psychology of Discounts to Make More Money

Structuring deals is a creative process requiring clever marketing. Take a page out of a consumer behavior book to learn about the power and psychology of discounts…

Elisabeth Newell
How to Develop Your Ecommerce Marketing Strategy for the New Year
Marketing & Promotion

How to Develop Your Ecommerce Marketing Strategy for the New Year

Whether it’s long and complex or short and simple, a well-executed marketing strategy can help you plan ahead, analyze results, and make adjustments as needed…

Mia Pruett
The Complete Guide to Omnichannel Marketing for Ecommerce
Marketing & Promotion

The Complete Guide to Omnichannel Marketing for Ecommerce

Nowadays, customers have multiple touchpoints with a business throughout their consumer journey. Learn how omnichannel marketing works and what it means for the future of ecommerce…

Jodie Lee