6 Steps Ecommerce Businesses Should Take Before Launching a New Promotion
Marketing & Promotion

6 Steps Ecommerce Businesses Should Take Before Launching a New Promotion

If your ecommerce business is preparing to launch a new promotion, discount, sale, or coupon, follow these steps—from objectives to reporting—to ensure that your campaign is set up for success…

Volusion
Feedback and Review Emails for Ecommerce: How to Craft Effective Messaging
Marketing & Promotion

Feedback and Review Emails for Ecommerce: How to Craft Effective Messaging

Feedback and review emails are an essential part of email marketing. Learn how to put together effective messaging for each type to help improve and expand your ecommerce business…

Elisabeth Newell
How to Run a Blog Your Ecommerce Customers Will Actually Read
Marketing & Promotion

How to Run a Blog Your Ecommerce Customers Will Actually Read

Starting or revamping a blog for your ecommerce business? Here are some suggestions for ensuring that your blog posts will reach and appeal to your target audience…

Volusion
How to Write Effective Email Subject Lines for Ecommerce
Marketing & Promotion

How to Write Effective Email Subject Lines for Ecommerce

If you want your email to be opened, a good subject line is crucial. In this post, we cover how ecommerce businesses can write effective email subject lines to increase open rates…

Elisabeth Newell
Composing Re-engagement Emails that Convert
Marketing & Promotion

Composing Re-engagement Emails that Convert

It costs much less to retain an existing customer than it does to acquire a new one. Learn how to craft emails that will win lapsed customers back…

Elisabeth Newell
CAN-SPAM & More: Staying Compliant With Email Marketing Regulations
Marketing & Promotion

CAN-SPAM & More: Staying Compliant With Email Marketing Regulations

Email marketing comes with its own set of rules meant to protect consumers from spam. Review some of the most common guidelines to ensure your email marketing efforts are sound…

Meg Nanson
Why Email Marketing is Vital for Ecommerce Businesses
Marketing & Promotion

Why Email Marketing is Vital for Ecommerce Businesses

Is email marketing right for your online business? We break down why it is critical to include email marketing in your communications strategy…

Meg Nanson
Gmail’s Priority Inbox: How to Make Sure Your Emails Get Read
Marketing & Promotion

Gmail’s Priority Inbox: How to Make Sure Your Emails Get Read

With the different inbox categories offered by Gmail, it can be difficult to ensure that your marketing messages are getting read. Learn how it works and how to keep your marketing comms at the top…

Meg Nanson
Measuring the Success of Your Promotional Campaign
Marketing & Promotion

Measuring the Success of Your Promotional Campaign

After running a promotional campaign, you'll want to know how beneficial it was for your business. Our post highlights several metrics you can use to gauge how well your campaign performed…

Elisabeth Newell