An Introduction to Buyer Personas for Ecommerce
Customer Acquisition & Retention

An Introduction to Buyer Personas for Ecommerce

Creating buyer personas is a helpful step in establishing a target audience for your ecommerce business. Learn about the who, what, where, and why behind buyer personas…

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Merchant Stories: Beachcombers Bazaar & Henna Supply
Volusion Merchant Stories

Merchant Stories: Beachcombers Bazaar & Henna Supply

We interviewed Volusion merchant Beachcombers Bazaar & Henna Supply to learn about their Volusion ecommerce experience. Here's what they had to say (via Jody Rogers, Co-owner)…

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Merchant Stories: Polish Art Center
Volusion Merchant Stories

Merchant Stories: Polish Art Center

We interviewed Volusion merchant Polish Art Center to learn about their Volusion ecommerce experience. Here's what they had to say (via Joan and Raymond Bittner, Owners)…

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Ecommerce News Roundup: Q2 2022
Ecommerce News

Ecommerce News Roundup: Q2 2022

What's been happening in the ecommerce industry as we approach the middle of the year? Check out the top five ecommerce news stories of the second quarter of 2022…

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Follow These Best Practices When Organizing Your Ecommerce Site
Site Building

Follow These Best Practices When Organizing Your Ecommerce Site

A user-friendly ecommerce site structure can help your business stay in Google’s good graces, convert customers, and increase revenue. These pointers will help you run cleanup on your website navigation and category structure…

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Choosing the Best Product Names for Your Ecommerce Store
Products & Presentation

Choosing the Best Product Names for Your Ecommerce Store

Product names can have a remarkable influence on your SEO, PPC, and other marketing efforts. Consider these tips for picking catchy, yet informative names for products you sell on your ecommerce store…

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6 Steps Ecommerce Businesses Should Take Before Launching a New Promotion
Marketing & Promotion

6 Steps Ecommerce Businesses Should Take Before Launching a New Promotion

If your ecommerce business is preparing to launch a new promotion, discount, sale, or coupon, follow these steps—from objectives to reporting—to ensure that your campaign is set up for success…

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Merchant Stories: USA Roller Chain & Sprockets
Volusion Merchant Stories

Merchant Stories: USA Roller Chain & Sprockets

We interviewed Volusion merchant USA Roller Chain & Sprockets to learn about their Volusion ecommerce experience. Here's what they had to say (via Christina Beckett, President)…

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Top 6 Digital Organizational Tools for Ecommerce Business Owners
Entrepreneur Tips & Resources

Top 6 Digital Organizational Tools for Ecommerce Business Owners

It doesn't hurt to enlist help when planning for and running your ecommerce business. Check out this post for digital tools that can help you get and stay organized so that your business runs smoothly…

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