Digital Advertising
Optimized landing pages are an essential element of online marketing and ecommerce. This is especially true now that mobile search – with it's limited screen space – has become the go-to option for many consumers. Additionally, creating an optimized landing page for your Pay-Per-Click (PPC) campaigns will make the most
Brendon Hoeferkamp
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Digital Advertising
We know it’s tempting, but if you’re currently running any paid search ads, searching for you own ads could have negative effects on your campaign’s performance. There are several reasons why you shouldn’t search for you own ads, but we’re going to focus on the
Taryn Gamboa
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Digital Advertising
Getting started with Google Shopping is quite the endeavor, especially when you log into your Google Merchant Center and see a growing red line of disapproved products. It may feel like Google disapproves items randomly, but these issues are easy to fix if you know where to look. In this
Sean O'Connor
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Digital Advertising
Not so long ago, the world was simpler. Google and Facebook weren’t in anyone’s vocabulary, CPC was an illegal substance and if you wanted to find a business, you used the yellow pages.
But before you start lamenting the past, we’re happy to announce that the days
Erica Barnett
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Digital Advertising
PPC advertising is a great marketing channel to help increase brand awareness and generate sales online. However, as you begin to build your campaign, you may notice that curating keyword lists can be a bit daunting and leaves you with plenty of unanswered questions, such as:
How should I start?
Taryn Gamboa
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Digital Advertising
Let’s think of your marketing toolbox, or, in the spirit of fall, your marketing cornucopia.
There’s this weird lumpy yellow gourd over here, we’ll call that social media. Then, you’ve got a bunch of fall foliage, some leaves and wheat maybe. Those are your email marketing
Erica Barnett
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Digital Advertising
Almost all ecommerce sites are using some form of PPC (pay per click) advertising. It’s an effective way to reach individuals on many different channels and drive traffic to your website. But is increased traffic really the goal you want to achieve? Of course not. You want your PPC
Grant Thomas
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Digital Advertising
Pay-per-click (PPC) is a great medium to get the word about your ecommerce website out to the world. But sometimes the world can be a bit too broad for your products and services. That’s where local PPC comes in. Local PPC is a strategic way to get your message
Chelsea Chavez
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Digital Advertising
Google paid advertising is important – whether it’s Google Shopping or PPC. Having a campaign in Google AdWords is a great way to get immediate, consistent traffic with ads specially targeted to users interested in your products or services. Whether you’re a brand new business trying to get the
Adam Kirsch
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Digital Advertising
Are competitors overshadowing your comparison shopping engine campaigns with predatory pricing? Here are 5 shopping feed tactics for success when your prices can't compete.
The beauty of comparison shopping engines is that, more so than any other media, they remove barriers between supply and demand. Shoppers can quickly
Jason Ferguson
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Digital Advertising
There's more than one way to get on the first page of search results, and that means having more than one strategy for making the most of page 1 real estate. Join two of our top specialists as they explain ways to create an integrated SEO and Google
Volusion
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Digital Advertising
Struggling with Google Shopping's new structure? Our partners at GoDataFeed explain recent changes and 5 Google Shopping bidding strategies for growing your campaign.
If you’ve ever listed your products on Google Shopping, then you already know that it’s an increasingly important shopping engine for driving consumers
GoDataFeed
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