Expand the reach of your ecommerce business to new audiences with digital ads. Check out our helpful posts on PPC, shopping feeds, and more.
Segmenting marketing campaigns is all about ways to view, optimize, and use advertising data — taking one campaign strategy and breaking it down into smaller, bite size pieces to gain actionable insight. In this article, we're going to go over some common segmentation strategies for a Google Shopping campaign
Sean O'Connor
Facebook ads can be a tricky and elusive endeavor. While most business owners understand that these ads can significantly improve brand visibility, many are confused about how to create their own following best marketing practices. Unfortunately, due to the rising competition and increased saturation, Facebook has become a pay-to-play platform.
Samantha Rupert
Take your social game to the next level
Samantha Rupert
Businesses use Google Ads to optimize their ad searches & rank higher with Google. Check out our pointers on using Google Ads for your ecommerce site
Adrianne Beutnagel
All the info you need to know about Google Shopping Programs
Jacques van der Wilt
Here are some tips for figuring out your ad budget
Roy Harmon
Learn all about retargeting here
Sean O'Connor
Here's how to audit your site
Sean O'Connor
If Google was a college student and was asked to write a simple five page paper, they would write 20 pages, add citations, a bibliography and probably a forward. When it comes to available PPC metrics, they've done the same thing. If you've spent some time
Allison Schlosser
As a small- to-medium size business owner, your time is valuable and you are often busy wearing many hats to help your business succeed. You’re busy trying to focus on creating new products, while managing the company finances, and making sure your products are shipped in a timely fashion
Mikkayla Casey
Pay-Per-Click (PPC) campaigns can be a little daunting when first starting out. What keywords should I bid for? How should my keywords be grouped? These are some of the questions you may be asking yourself. There’s no need to worry because as you first conduct keyword research, most of
Taryn Gamboa
