For those using retargeting, congratulations: you’re wisely using one of the highest-performing online advertising solutions available. Here are some of the retargeting campaign strategies we’ve seen work extremely well for ecommerce marketers.
Closing the deal: How to get shoppers to actually buy your products
So you’re currently retargeting: you’ve set up Google Analytics, placed the pixel, begun building a user list and started serving branded ads to site visitors. While you’re seeing clicks and conversions add up, you really want to take your efforts to the next level and reap even further profit. Here’s what you can do:
Segment your visitors
Segment site visitors by the product pages they’ve viewed and serve them creative ads that incorporate visuals and text pertaining to those products. Don’t waste money by promoting your brands to “all users” when certain visitors have already expressed interest in specific goods.
The sooner you nab a browser's attention, the more likely they are to come back around and buy.
Increase your cookie consumption, but shorten their duration
Shorten cookie durations to show ads to those who have most recently browsed your products. Use your advertising to strike while the iron’s hot. The sooner you nab a browser's attention, the more likely they are to come back around and buy.
Play with ads
Try different kinds of ad sizes and different retargeting channels like Facebook. This way, you’ll be covering all your bases to ensure site visitors actually see your ads!
Buy again, save more: How to set up loyalty campaigns to reward repeat buyers
Simply put, loyalty campaigns, or campaigns rewarding further purchases from repeat customers, are win-win opportunities that every marketer should leverage. With them, advertisers are able to sell more product and increase brand adoption, while shoppers are able to save precious coin.
It’s helpful to even exclude, or negatively target, users who have converted in the past 7 to 14 days.
Want to start your own loyalty campaign? Create a campaign targeting your converted list with ads acknowledging past purchase history, and offering a discount for further purchases. It’s helpful to even exclude, or negatively target, users who have converted in the past 7 to 14 days. This brings brands top-of-mind for those customers who haven’t visited and purchased in a while.
With these two simple methods, you can increase the chances that people will convert on your site. By crafting a quality retargeting campaign, you're sure to keep people interested in what you're selling!
Have any questions about retargeting campaigns? Let us know in the comments!