Volusion Ecommerce Blog | SMB Marketing, Design, & Strategy

Digital Advertising

Expand the reach of your ecommerce business to new audiences with digital ads. Check out our helpful posts on PPC, shopping feeds, and more.

Digital Advertising

The Unique Anatomy of An Effective Facebook Ad

Facebook ads can be a tricky and elusive endeavor. While most business owners understand that these ads can significantly improve brand visibility, many are confused about how to create their own following best marketing practices. Unfortunately, due to the rising competition and increased saturation, Facebook has become a pay-to-play platform.

Samantha Rupert Samantha Rupert
Digital Advertising

How to Perform Keyword Research for PPC

Pay-Per-Click (PPC) campaigns can be a little daunting when first starting out. What keywords should I bid for? How should my keywords be grouped? These are some of the questions you may be asking yourself. There’s no need to worry because as you first conduct keyword research, most of

Taryn Gamboa Taryn Gamboa
Digital Advertising

All You Need to Know About PPC Quality Score

Take a minute and pretend you are running in an upcoming election for Mayor.There are many other qualified competitors running against you, and you have to find a way to manage your resources and beat them for that office. What do you do? Obviously, you have to do a

Allison Schlosser Allison Schlosser