4 Steps for Assessing Your Ecommerce Site's User Experience (UX)
Site Building

4 Steps for Assessing Your Ecommerce Site's User Experience (UX)

Need to see how the shopping experience on your ecommerce site works (or doesn’t) for your customers? We outline four steps you can take to gauge the user experience of your online store…

Volusion
DIY vs. Professional: Which Product Photography Is Right for Your Ecommerce Store?
Products & Presentation

DIY vs. Professional: Which Product Photography Is Right for Your Ecommerce Store?

Should you hire a professional product photographer or take product photos yourself? We outline the pros and cons of each approach…

Volusion
Creating a Great Email Newsletter for Your Ecommerce Business
Marketing & Promotion

Creating a Great Email Newsletter for Your Ecommerce Business

Email newsletters are a great way to keep existing and potential customers aware of and engaged with your business. We cover the necessary steps for creating a valuable newsletter…

Volusion
How to Price Ecommerce Products Competitively (Without Compromising Profits)
Products & Presentation

How to Price Ecommerce Products Competitively (Without Compromising Profits)

Competitive pricing can mean lowering prices until you beat your competitors—but it doesn’t have to. Building value throughout your ecommerce site can win over customers even at higher price points…

Volusion
Leveraging the Psychology of Discounts to Make More Money
Marketing & Promotion

Leveraging the Psychology of Discounts to Make More Money

Structuring deals is a creative process requiring clever marketing. Take a page out of a consumer behavior book to learn about the power and psychology of discounts…

Volusion
Why Accepting Multiple Payment Methods is Vital for Ecommerce Success
Checkout & Payments

Why Accepting Multiple Payment Methods is Vital for Ecommerce Success

Offering multiple payment options at checkout can increase conversions and reduce abandoned carts—learn why so that you can set up your ecommerce business to succeed…

Volusion
Your Quickstart Guide to Product Photo Editing
Products & Presentation

Your Quickstart Guide to Product Photo Editing

If you're taking product photos yourself, don't stop at snapping your pictures. Editing your images afterwards can bring them from "good" to "great"…

Volusion
Ecommerce Merchant Stories: Clear the Air, Inc.
Volusion Merchant Stories

Ecommerce Merchant Stories: Clear the Air, Inc.

We love to hear stories about Volusion merchants and their unique journeys in the ecommerce industry, so we’re sharing them here for you to enjoy as well. Read on to learn how Clear the Air, Inc Online Store has found success (via Danielle Zidek, Owner of Clear the Air, Inc).…

Volusion
Ecommerce Merchant Stories: Bathroom Place
Volusion Merchant Stories

Ecommerce Merchant Stories: Bathroom Place

We interviewed Volusion merchants Juan Valero & Daniela White about their ecommerce experience. Here’s what they had to say about running Bathroom Place…

Volusion