Samantha Novick - Volusion Ecommerce Blog | SMB Marketing, Design, & Strategy

How to Build an Ecommerce Store for Your Brick and Mortar

Take your store to the next (digital) level

Samantha Novick

How to Think About ROI for Your Ecommerce Business

Growing an ecommerce store, or any business for that matter, often involves a certain amount of trial and error. As you test out new products or marketing strategies, you get a better sense of what's paying off as well as what may not be working. Whether you'

Samantha Novick

Financial & Legal

3 Ways to Finance the Growth of Your Ecommerce Business

Selling online is a hot ticket for small business owners. The National Retail Federation estimates that ecommerce retail sales will increase between 8 and 12 percent in 2017, three times the growth rate of the retail industry at large. If you have an ecommerce business, maximizing growth opportunities can help

Samantha Novick

Social Media

How a Small Business Can Succeed on Snapchat

A large majority of small businesses won’t touch Snapchat with a nine-foot pole. But the tide is slowly turning as more and more recognize the value of its efficient use of imagery and storytelling. Depending on your audience and goals, this seemingly up-and-coming — especially among the younger set — social

Samantha Novick