Performing a SWOT Analysis - Your Online Business’ State of the Union
Here's how to make sure your store is in shape for the upcoming year
Matt Winn is a former Senior Brand Manager at Volusion, where he helped oversee branding & communications efforts. Matt has created hundreds of articles, videos, and seminars on all things ecommerce.
Here's how to make sure your store is in shape for the upcoming year
Most businesses know the importance of a strong brand presence on social media, but many never think about the "why". In this episode of Two Minute Tuesdays, Matt shares the top 5 reasons why people like and follow your brand on social channels. So before you get started
Though you may not judge a book by its cover, you can bet that your customers are judging your online store by its homepage design. Our Two Minute Tuesday this week focuses on making your site as compelling as it can be. Additionally, Volusion customers have an array of expertly-designed
A big surprise to no one, shipping rates recently experienced another hike at the beginning of this year. The two major US players, UPS and FedEx, both raised their rates by an average of 4.9%, as well as increased select fees and surcharges associated with their service. These increases
Organizing your products in a way that makes sense to online shoppers helps them find and buy your wares. Check out this post for the basics of effectively setting up subcategories
How you display your product options can mean the difference between a click and a sale. We'll guide you in deciding which format is best to help your product pages convert