The holidays are an important time for social media marketing campaigns. Because so many people are buying gifts and shopping online this time of year, your business has the best chance of bringing in some huge sales numbers. Successful social media marketing is one of the best ways to boost revenue—platforms such as Twitter and Facebook can be an effective and low-cost way to engage with your audience and encourage them to buy. Here are a handful of great ideas to improve your ecommerce numbers this holiday season.
As the name suggests, the flash sale happens quickly and then disappears. This is a great way to offer sales that only last for a short period of time, but allow customers to get big savings. Common examples include posting on Facebook and Twitter with a link to a product and a brief description letting everyone know the sale is only going to last for a few hours. The fleeting feeling created by the post is effective at motivating customers to buy right now. These sales are usually also exclusive to social media followers, making them part of a select group that can take advantage of lower prices for a short period of time.
Ask Questions, Give Coupons
This method is mostly geared towards Facebook, but can also work on other platforms. First ask followers what product they most look forward to purchasing from you. You can be creative and ask other questions as well, such as what they would like to give out as a gift to others. After the responses come in, you can offer personalized, one-time use coupon codes for them to get a discount on that particular item. Coupons given in this way are effective because they offer something the customer wanted anyway, and you’ve given them a unique opportunity to get it at a lower cost. This may be one of the quickest methods to bring in some extra holiday sales. For the best results, try this multiple times during your busiest hours.
Encourage Sharing with the Right Hashtags
Because this technique is focused on hashtags, it is most appropriate for Twitter. Introduce a specific hashtag related to your product and encourage followers to begin sharing and talking about your business. It helps if the hashtags are something specific to your product rather than a more general hashtag that may be associated with other things. Followers will normally need to be given incentives to spread the word, so offer bonus discounts or coupons to those who begin sharing. Once a discussion starts and potential customers begin seeing discounts, you may be able to bring in sales from the most active followers. As an added bonus, you will be strengthening your relationships with your customers by engaging with them directly. This can also help your reach if additional people are searching for the words in the hashtag or see a related discussion.
Give Exclusive Early Access to Discounts
Early access to sales are important on Black Friday or Cyber Monday, along with other busy shopping days leading up to the holidays. The ability to beat the crowds around these times is an important selling point. By giving access to holiday deals a day or two earlier than everyone else, your most loyal customers are likely to go through with their purchases and avoid losing out on sold out items during busy times. This is another way of making your followers feel special and eager to capitalize on their unique access to these deals. Early access will generate business during times when customers would otherwise only be waiting to jump on sales.
Promote your Posts
This may seem like the most straightforward and common sense marketing tactic, but it is especially important during the holidays. Sponsored posts are a common sight on all social platforms for good reason. Considering the amount of time and money that is invested into a successful social media presence, it is important to get as many people as possible to know about your products. Paying for things like sponsored posts or promoted tweets is well worth the extra money during the holidays, and the potential to bring in big sales numbers goes way up this time of year. Remember that increasing the number of people who see your posts on social platforms will almost always translate into new customers and sales.
The holidays are the best time of the year to get a better return on your efforts on social media. Any of the aforementioned techniques are likely to give a boost to sales and help take advantage of the extensive amount of shopping that happens during this time of year. Be sure to stay engaged with your audience throughout these ideas, and you will be rewarded with purchases.