Volusion Ecommerce Blog | SMB Marketing, Design, & Strategy

SEO

If customers can’t find you in major search engines, you’re fighting a losing battle when it comes to making sales. Read our posts on SEO tips for your ecommerce site.

SEO

Creating Valuable Meta Information for Similar Products

Meta tags send valuable information about a webpage to search engines. This information isn’t typically displayed on the page, but is crawl-able by search engines. Important meta tags to consider when optimizing your site are the meta-title, meta-description and photo alt-text. The meta-title and meta-description are seen in the

Anjuli Desai Anjuli Desai
SEO

Demystifying the H1 Tag

<h1>Demystifying the H1 Tag</h1> You’ve heard us talk about them during webinars, you’ve read other articles about them, and you may have even seen them living in your website’s HTML code. What is an H1 tag and why is it important?

Jacob King Jacob King
SEO

9 Proven Link Building Strategies for Ecommerce Websites

Backlinks are one of the most important ranking signals, and one of the most difficult to acquire. Learn how to find the links that benefit your website, and how to avoid linkbuilding practices that could end up getting you penalized by search engines. Search engines are a critical marketing component

Volusion Volusion
SEO

Setting a Foundation for SEO with Product Categorization

Proper product categorization makes your site easier to understand, both for your customers and for search engines. One of our Team Leads explains methods for achieving SEO success with customer-minded categorization. One of the most important yet overlooked parts of setting up an ecommerce store is organizing the category architecture

Dan Smullen Dan Smullen
SEO

How to Identify & Research Your Search Engine Competition

Identifying your search engine competition is certainly worth your time, but a few false steps can cost you both time and effort. We'll walk you through some of the best ways to identify your competition and time-savers for researching them. As an online business owner, it’s essential

Volusion Volusion
SEO

How to Remove Unnatural Links and Deal with Google Manual Penalties

If you got hit with a Google Manual Penalty, or want to know if you did, check out this guest post to get step-by-step recommendations on how your site's SEO can recover. Google has been taking tougher action against websites for unnatural link building practices. Tactics such as:

Chris Dyson Chris Dyson