Volusion Ecommerce Blog | SMB Marketing, Design, & Strategy

Branding & Design

Your business image & visuals should tell a story about your products. Read our posts on designing for your ecommerce store, from branding to site themes.

Branding & Design

Branding 101: How to Make Your Social Media Stand Out

Are you filled with envy because you wish you could take killer pictures like the ones you see on your social media feeds? Truth is, you don’t have to be a graphic designer or a professional photographer to create cool images like your favorite blogger. To help you craft

Giovanna Hernandez Giovanna Hernandez
Branding & Design

8 Easy Ways to Develop Your Business Identity

Developmental psychologist Erik Erikson identified eight stages of human development, pointing out that each stage builds upon the successful completion of earlier stages. The same will be true of your business. To be viable, your business must distinguish itself from not only its competitors — but also from yourself. Here are

Leo Welder Leo Welder
Branding & Design

The 5 Most Important Goals of Homepage Design

Though you may not judge a book by its cover, you can bet that your customers are judging your online store by its homepage design. Our Two Minute Tuesday this week focuses on making your site as compelling as it can be. Additionally, Volusion customers have an array of expertly-designed

Matt Winn Matt Winn
Branding & Design

Learn How to Optimize Your New Homepage Slideshow

Modernize your homepage and change your storefront's look on the move with our new homepage slideshow. Learn how to get your started today, and how to keep your homepage optimized. Your homepage is, unequivocally, your website’s prime real estate. In order to help our merchants make the

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Branding & Design

Color Theory Applied to the Web

Choosing colors for a new site may seem daunting at first, but creating a color scheme for your Volusion online store is simple if you follow a few basic principles of color theory when selecting your palette. What is Color Theory? Color theory covers a range of topics related to

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Branding & Design

Ten Best Practices for Ecommerce Landing Pages

A landing page is your opportunity to make a positive first impression with a prospective customer. It's important to get it right. Here are ten best practices for ecommerce landing pages so you can make the most of every visit. Landing pages are often the first point of

Sharanya Srinivasan Sharanya Srinivasan
Branding & Design

The 7 Best Color Resources for Your Online Store

Color is a powerful, emotional and hugely important part of any design. But finding the right colors for your store isn't always easy. Check out this post for the seven color resources that can help. Are you looking to update your current store’s colors and branding? Having

Volusion Volusion
Branding & Design

The Art of Using Animation in Your Store Design

Knowing when to use animated effects in your store's web design is more art than science. Read on to see the five contexts in which animations improve your website's overall user experience. User experience is an important consideration for keeping customers engaged on your website and

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