Mobile commerce isn’t just growing, it’s dominating. In 2025, nearly half of all holiday ecommerce sales are expected to come from mobile devices. Shoppers are no longer using their phones just to browse; they are comparing prices, discovering new products, and making purchases directly from their screens.
For ecommerce merchants, a mobile-first strategy is no longer optional. If your store isn’t optimized for mobile, you risk losing sales to competitors who are just one tap away. Here’s how you can prepare your Volusion store to convert more mobile shoppers this holiday season.
Prioritize Page Speed and Performance
During the holiday season, shoppers expect websites to load instantly. If your store takes more than a few seconds to display, potential customers are likely to abandon it and move on to a faster competitor. Optimizing your site’s performance should be one of your top priorities.
Start by compressing and resizing images to maintain quality without slowing down load times. Minimize scripts and unnecessary third-party integrations that can drag down performance. Volusion’s built-in tools can also help you monitor your site speed and make adjustments before the holiday rush begins.
Simplify the Checkout Experience
Mobile shoppers value speed and convenience, and a complicated checkout process is one of the leading causes of cart abandonment. With mobile cart abandonment rates averaging around 70%, ensuring a smooth checkout flow is essential for maximizing conversions.
Make the process as simple as possible by offering guest checkout options, enabling auto-fill for payment and shipping details, and integrating one-click payment methods like Apple Pay, Google Pay, and PayPal. Volusion’s preferred payment gateway, Volusion Payments Powered by Stripe, makes it easy to support multiple options, which can help you close more sales from mobile shoppers.
Make Navigation Intuitive and Thumb-Friendly
When shoppers visit your site on their phones, they should be able to find products quickly and easily without endless scrolling or zooming. A mobile-friendly navigation structure is key to keeping customers engaged and moving toward purchase.
Streamline your menus by keeping categories simple and easy to understand. Consider using a sticky navigation bar so shoppers can quickly access important links no matter where they are on the page. Adding a prominent search bar can also improve product discovery and make it easier for customers to locate exactly what they’re looking for.
Optimize Promotions for Mobile Shoppers
Holiday promotions are a major driver of seasonal sales, but mobile shoppers respond differently than desktop users. On mobile, clean and focused offers perform best because they’re easier to read and act on quickly.
Make sure your banners, pop-ups, and promotional images are optimized for smaller screens. If you’re running holiday email campaigns, use responsive templates to ensure they display clearly on mobile devices. Consider leveraging SMS promotions for exclusive discounts and time-sensitive offers to reach shoppers directly where they are most active.
Summary
In 2025, mobile-first shopping is no longer just a trend, it’s the way consumers are engaging with ecommerce. With more shoppers making purchases directly from their phones, optimizing your store’s mobile experience is one of the most impactful ways to drive holiday sales.
By focusing on site speed, simplified navigation, seamless checkout, and mobile-optimized promotions, you can create a shopping experience that converts browsers into buyers. With Volusion’s mobile-friendly themes, integrated payment options, and built-in marketing tools, you have everything you need to prepare your store for the busiest shopping season of the year.