Merchant of the Month: Jon Hart

Each month we like to spotlight our merchants who have found success by running the businesses that they love. Read on to find out how a decades-old accessories company made their mark online.

Decades of Success

For over 45 years, Jon Hart has been producing handcrafted, personalized travel goods and accessories in San Antonio, Texas. Artisans at the company make everything from backpacks to makeup kits by hand, and most of their goods are personally monogrammed as well.

To live up to that level of trust, we want to provide the very best product possible.

President Rex Walker takes pride in the products his company creates, which are sold online and by retailers in over 20 states. “When our customers trust us enough to put their very own name on the product it becomes an extension of who they are,” he said. “So to live up to that level of trust, we want to provide the very best product possible.”

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Starting Up Online

Not only does Jon Hart grow and adapt to fashion trends: they’ve been quick to adopt digital strategies as well. “Even when you’re providing a timeless product it’s very important to be able to involve to connect with the next generation of customer,” Walker said. They’ve done this by not only starting an ecommerce store with Volusion, but also staying vigilant about communicating with customers through social media.

“More than anything it’s important to connect with your customer,” Walker said.

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Selling with Volusion

We’re very excited and feel very fortunate to work with a partner like Volusion.

These connections that the company has made — and their adaptation to digital strategy — have noticeably paid off. In fact, this year Jon Hart expects to do more in online sales than ever before. And of course, Volusion is here to help them every step of the way. “We’re very excited and feel very fortunate to work with a partner like Volusion,” Walker said.