Merchant of the Month: Alegria Shoe Shop

Young and idealistic, Eric and Allison Johnson had shoestring dreams and reality-check bills. But they managed to scrub one idea and make it to the top, one shop at a time.

When you’re newlyweds, you have grand ideas about how life will be. Eric Johnson and his wife Allison were no different. Their plan was to work smart, start their family and let life reward them. Two kids later, with Allison working as a teacher and Eric finishing graduate school, it was difficult to make ends meet. But they were still determined to do whatever it would take to succeed.

The real world is in a state of constant change — change that doesn’t care if you have a family to feed or employees to pay.

It’s not always what you think it will be

When Eric graduated with his MBA in marketing and entrepreneurship, he didn’t anticipate how hard starting a successful business would really be. Classes only take you so far, but the real world is in a state of constant change — change that doesn’t care if you have a family to feed or employees to pay. So Eric embraced change and took his retail business into the digital world. Incorporating a new digital paradigm, he found that...

What started as a struggling discount apparel shop was transformed into a multi-million-dollar company that takes websites to maximum success.

...sometimes it’s better!

After seven years of trying to keep the doors open in brick-and-mortar retail sales, Eric and Allison took their business online. What started as a struggling discount apparel shop was transformed into a multi-million-dollar company that takes websites to maximum success.

Innovation through digital marketing and a single-brand focus on a specific product proved to be the key to success

Scrub the old way of thinking to find success.

Eric and Allison literally scrubbed the idea of traditional storefronts and started selling scrubs online. Then business really took off. Their innovation through digital marketing and a single-brand focus on a specific product proved to be the key to success. They expanded this focus to include premier websites offering supportive and fashionable shoes, socks and scrubs to nurses, medical personnel, teachers, retail workers and everyone else, one niche at a time. Their brands include Alegria Shoe Shop, Sockwell Socks, Wonder Wink Scrub Shop, Med Couture Scrub Shop, and coming soon, the new version of Cherokee4Less.

Keeping up with change requires the right platform.

Eric and Allison's success has continued over the years, but only because they continue to innovate by choosing Volusion to support all of their websites. The platform gives them powerful tools for a seamless ecommerce experience, and thanks to Volusion, Eric and Allison can keep building their business, one shop at a time.