Each month, we’re interviewing members of Volusion’s leadership team to gain insight into the people behind the company. This month, we’re talking with Volusion’s Volusion’s VP of Product, Carlisha Robinson.
How did your background prepare you for joining Volusion?
I have a computer science degree and have spent 30 years working in high-tech software companies of all sizes, from startups to global enterprises. 20+ of those years have been spent learning, growing, and leading product management. My technical background, coupled with years of customer-facing consulting, is what enables my ability to create product innovations that align what will both delight customers and inspire engineers to build (kick-ass) products that catapult company success.
What were you most eager to work on when you came onboard?
VOLT, of course. But what was more important to me was the opportunity to take Volusion from an underdog position back to the top of the ecommerce industry. Also, the opportunity to shape our culture towards a product-centric and customer-engaged set of behaviors that guides our product roadmap and investments.
What is the best piece of professional advice you’ve ever received?
Wow! I have had (and still have) so many great mentors that it is hard to narrow it down to just one. So I will have to say that having many mentors is the advice. Surround yourself with advisors who are successful in the roles that you seek. Have mentors that champion and support your growth through your professional journey. Relationships are everything!
What do you think is the biggest challenge for ecommerce businesses at the moment?
Two things. First, the COVID-19 Pandemic is the biggest challenge for any business, but especially ecommerce because of the significant ways it has impacted not only how consumers shop online, but also what they shop for. Second, the warp-speed changes of technology and competitive landscape in our industry. Better technology is available to everyone, making it easy for new players to enter; therefore, we are all fighting for the same dollar, for the same customer! The biggest challenge is being the cream that rises to the top. I believe the winners will be the companies that can deliver the best customer experience and the most valuable capabilities to support online merchant’s growth and need for flexibility.
Does your team have anything exciting in the pipeline?
The land of Product is always exciting because we are the hub of innovation. It’s a creative space to problem solve and learn new things from customers and the market. Currently, my team is excited to work with engineering to deliver the next evolution of Volusion technologies, integrations, and storefront solutions for our flagship V1 and emerging VOLT platforms. No small feat, but we are here for it!