How to Use Facebook Promoted Posts

Facebook promoted posts are a great way to be seen by your fans and get more eyeballs on your content. Here are some handy tips for using them to take customer engagement to the next level.

Can't watch the video right now? Check out the transcription below:

If you've noticed that you're having problems getting your status updates actually seen by your Facebook fans, you might be looking for new options. Well, you're in luck, because Facebook has a feature called Promoted Posts. Today I'm going to teach you exactly how to use Facebook Promoted Posts for your fan page.

Before you can do anything, you need to understand what a promoted post is. It's Facebook's way of allowing you to pay for your status updates to be more visibly seen in your customers' news feeds. In other words, if you really want someone to see what you have to say, you just have to pay a little bit extra for it.

If you really want someone to see what you have to say, you just have to pay a little bit extra for it.

You'll want to know when to use Promoted Posts. For the most part you'll want to promote only your most important content. If you have a new contest going on or a really enticing promotion, that would be a really good opportunity to use the feature.

Now it's time to get into the nitty gritty and that means that it's time for you to know your audience and your budget for your promoted posts. As far as your audience is concerned, you'll want to decide whether or not you want to promote your post to people who like your page or people who like your page and their friends.

The more people that you want to reach, the higher your budget will be.

Next up, you'll want to figure out what your budget is. Keep in mind that the more people that you want to reach, the higher your budget will be. Once you make those two decisions, you'll just enter your payment information promote the post and you'll be good to go.

You'll also want to consider using additional targeting with your promoted post. If you just opened it up to everybody, you're going to get a lot of junk from people who would never buy from you. So, before you actually make your status update, go in and add some additional targeting, whether it's based on location, age, gender, interest or something else. This will give you more bang for your buck, with better users.

The main takeaway is to see how many people actually saw your post and how many people engaged.

And last but definitely not the least, as with any advertising effort, you'll want to track your result. Fortunately, Promoted Posts makes this very easy because you can actually just take a look at your data in real-time and (of course) after you're done promoting a post. The main takeaway is to see how many people actually saw your post and how many people engaged. From those findings, you'll be better enabled to make decisions on which posts to promote in the future.

Now that you know how to go about promoting your post on Facebook, I highly encourage you to do so. Keep these ideas in mind to make sure that they're done effectively.

Have any questions about using promoted posts? Let us know in the comments!