It's one thing to do social media, but it's another thing to do social media well. We're constantly wowed by our merchants' creativity and commitment to their social presence, so we'd like to take a minute to give a shoutout to a handful of social media profiles that truly stand out.
Read on to see what we love, why we love it and even find inspiration to make your online store's social media presence the best it can be!
1. Jon Hart
Selling a carefully-curated collection of handmade accessories, Jon Hart has a beautiful Instagram. They post often but not too often, and their photo choices (a mix of products they sell, tastefully-staged shots and beautiful photos of people using their goods) are brand-appropriate and creative.
They also shine on their Facebook page, where there's a number of clever posts and behind-the-scenes videos that give fans insight into the personalities behind the brand.
Alldogboots.com sells adorable footwear (or…pawwear?) to keep your pup's paws protected and safe no matter what the weather.
This store is a great example of a business selecting very shareable photos and videos to post on their Facebook page. Cute animals are a guaranteed crowd pleaser, and Alldogboots definitely delivers. Plus, by showing examples of a variety of dogs showcasing their products, they prove it works (and looks adorable, too!).
3. True Lemon
True Lemon is proof that you don't need to sell clothing or accessories to have an eye-catching social media presence.
Their Instagram does a wonderful job of cohesively representing their brand aesthetic. The color palate is perfectly coordinated, and they have a great mix of photos that showcase their products both in the real world and in studio shots.
4. Game Bibs
5. Pure Indian Foods
Pure Indian Foods specializes in selling organic ghee...and having a great social media presence. Their Instagram is peppered with not only shots of the product in action (yum), but also relevant events and holiday content.
They've also intelligently integrated their Instagram into their Facebook, making it easier for their 27,000+ fans to connect with both accounts.
By carefully yet colorfully maintaining their brand's personality across their social channels, these merchants are maximizing the massive potential social media has to drive new customers and business to their online stores. Use these examples to inspire your own social presence, and who knows: your Volusion store might just be featured on our blog next time around!
What's your social media presence like? Let us know in the comments!