While a woman leading in business is definitely not breaking news, the increasing demand for products and services across numerous industries in the online marketplace has created new opportunities for women entrepreneurs. When starting your own online business and pursuing your passion is more accessible than ever - all you need is a computer, an idea, a learning spirit and hard work.
Every day at Volusion, we get to meet and work with entrepreneurial women who are forging their own paths and investing in their personal success by starting an online business. In honor of American Business Women's Day, we wanted to highlight the knowledge behind some of the successful women growing their businesses on our platform. If you’ve been thinking about starting a business of your own, be sure to check out these tips from some of the inspiring women who have built their online store using Volusion ecommerce software.
“First, if you do not have a product or service, do your research. Consider the market, the supplier, and whether you will carry inventory or drop ship. Decide how much time you have to devote to your business. If you are still working, consider how you will balance a job and a business. Be sure your goal is not just to make money, but to provide a product or service. Poor customer service will kill your business, so be sure you are willing to give time to your customers. Keep in mind the three P’s: Patience, Persistence and Perseverance. There will be times when everything goes wrong and you may want to give up, but if you believe in what you are doing, keep at it, pick up the pieces, and try again.”
Kathleen, Rolling Library Ladder Kits
“Take it slow, steady and be realistic in the very beginning. You don’t need the fastest laser printer on the market to print out that one invoice your first week in business.
“My advice is to get a great partner (mine is my husband) and be a great partner. Find someone who picks you up when you’re down and helps pick up the pieces when things fall apart. Together, you can help each other with your weaknesses and help balance work with the rest of life. Being a great partner means listening to what others have to say and encouraging others to think, dream and envision!”
Diane, Colorado Ski Shop
“A big part of building your brand is really understanding what your customer wants. The secret to our growth is to really listen to the customer."
Sandra, Lili Alessandra
“If you don’t get up knowing what you do every day and loving what you do every day...then it’s not worth doing."
Kendall, Antonelli's Cheese
For more information on the cities with the most female business owners, check out our nationwide report on women entrepreneurs.
Do you any advice for aspiring business women? Let us know in the comments below.