Volusion Ecommerce Blog | SMB Marketing, Design, & Strategy
Esther Park

Esther Park

Esther Park is a former SEO Specialist at Volusion with a passion for content writing and strategy. She enjoys hiking, everything zombies, and recounting the day to her chihuahua (sometimes in song).

3 posts
SEO

Write Category Descriptions to Outsmart the Big Guys

As a small business, it’s easy to get discouraged when competing against bigger brands for online exposure. When it comes to advantages, they have bigger budgets, more manpower, high brand recognition and a ton of natural backlinks – just to name a few. While these are certainly significant advantages, they

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Marketing & Promotion

How to Grow Your Brand with Video Marketing

“Build a brand. Build a brand. Build a brand.” If this is the mantra you find yourself repeating over and over as you lay awake at night, racking your brain for creative ways to set yourself apart from the rest of the competition, take a breath and relax, if just

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