Add remarketing campaigns and visual ads to your PPC marketing strategy with Volusion's new Advanced PPC Management.
In order to give our customers even more options in their search campaign portfolio, we are proud to now offer Advanced PPC Management Plans, just in time for the competitive holiday season. New options will now help merchants in visually-driven industries, those with longer time-to-purchase cycles and those eager to use PPC campaigns to drive more impressions and brand recognition. New features of the Advanced PPC Management Plans include:
- Remarketing campaigns - Remarketing campaigns allow your advertising to interact with your shoppers' behavior. Visitors who have come to your site will continue to see ads for your product when they visit sites in Google's vast partnership network. With these ads, your products will have more time and more chances to catch the attention of potential customers, so that they are not lost when they close the tab to your store in order to visit another site.
- Visual ads - While text ads are the foundation of most PPC campaigns, visual ads are often important for aesthetic industries and for those merchants who are seeking brand recognition in the form of impressions. As part an Advanced PPC Management Plan, our design team will work alongside our marketers to create striking imagery for your campaign.