5 Tips for Selling with Facebook Ads for Valentine’s Day

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Looking to give your business a boost this quarter? Consider taking advantage of Valentine’s Day. Valentine’s Day is expected to bring in almost $19 billion in sales this year according to the National Retail Federation — that's second only to Christmas, meaning this holiday could mean big money for your store.

One easy and relatively inexpensive way to boost your sales for Valentine’s Day is Facebook ads. Ads on Facebook have robust options for targeting your audience, which makes them perfect for selling Valentine’s Day gifts.

1. Target Your Ads Appropriately

The biggest advantage Facebook ads have over other types of advertisements is that they can be targeted to the exact people you want to see your ads. Don’t waste this opportunity.

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Here are some options for targeting your ads:

2. Start Soon — It’s Not Too Late!

Valentine’s Day is right around the quarter, so it’s important to start these ads as soon as possible and run them until your last shipping day before Valentine’s Day. Don’t worry about being too late, though! More than half of Valentine’s Day gifts are purchased the week before Valentine’s Day, according to Experian. Get your ads up soon to capture the more prepared shoppers, but be sure to keep them running as long as possible to get the business of the last-minute gift buyers.

3. Embrace the Color Scheme

There is no better way to catch the eye of someone looking for a Valentine’s Day gift than with an ad that is clearly for the holiday. Use red or pink in your ad to remind the user that February 14th is right around the corner, which will help add a little urgency to your ad encouraging them to buy a gift for their loved ones now.

Of course, you don’t have to feel cornered into only using red and pink in your ads. Sometimes, a touch of red or pink can be enough to remind the viewer of Valentine’s Day without going over the top. Make the choice that fits best with your brand and you feel will resonate with your target audience the most. If you’re unsure which way is best for your audience, consider A/B testing two ad images against each other by uploading two images when you make your ad. Facebook will automatically separate the images into two different ads so you can see which option performs better.

4. Offer a Discount to Encourage Quick Purchases

Consider creating a specific coupon code for Valentine’s Day purchases. Coupons can help push potential shoppers over the edge to become customers, and they’re great for encouraging users to make purchases sooner through the use of expiration dates.

The coupon can be a flat discount on all products in your store, free shipping or a free gift with purchase, among other options — just be sure the fine print is concise and easy-to-digest to accommodate the short time period in which you’ll have Facebook users’ attention.

5. Promote Shipping Options

Last-minute shoppers may be leery of ordering a Valentine’s Day gift online out of concern that the gift might not arrive on time. Help ease their fears by including information about shipping in the ad text. Short sentences like “Order now for delivery by 2-14” can be a great use of your ad text space and help encourage a purchase.

If you’re looking to harness the power of social media ads for your store, but you’re not sure where to start, we’re here to help. Check out our Ecommerce Marketing Services to get professional help growing your business.

How do you plan to promote your store for Valentine’s Day? Let us know in the comments below!

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Julianne Coyne

Julianne Coyne is the SEO manager at Volusion, where she manages a talented team of SEO and social media specialists who help Volusion merchants grow their ecommerce businesses.