The holiday season is just around the corner, and some consumers have already begun their hunt for gifts and other items to brighten up their festivities. With consumer confidence being high and 87% of consumers surveyed saying they would rather shop online than go into crowded stores during the holiday season, the market landscape is looking great for ecommerce stores in 2019.
Here are some ideas to boost sales this holiday season:
Let Customers Unlock Black Friday Prices During a Pre-Sale
Getting customers excited about your upcoming sales is one way to have them coming back to your shop on big sale days like Black Friday. Just as big retailers have capitalized on the excitement of this major shopping day by starting to open their doors earlier on Thanksgiving Day, you can create excitement and ensure customers visit your store for this epic shopping day.
What You Need:
How It Works: When a customer visits your site in the week leading up to Thanksgiving, a popup lets them know they can get in on all the Black Friday deals the day before, and also show them a special that is only available during your Black Friday Pre-Sale.
Use #SmallBusinessSaturday and #ShopSmall to Spread The Word About Your Store
Small Business Saturday is on November 30 this year, and it’s a day that encourages consumers to start their holiday shopping with small businesses. Data shows that 78% of people who shop Small Business Saturday do so in order to “support small businesses.” Let people know you are a small business by using the hashtags #SmallBusinessSaturday and #ShopSmall.
What You Need:
How It Works: Leading up to Small Business Saturday, start posting visual images of your products online using the hashtags mentioned above. Place these feeds on your site and encourage visitors to share their favorite products out. On the Thank You page after a purchase has been made, encourage your visitors to share their support for small business using the hashtags from above.
Include a Self-Gifting Sale to Encourage Higher Sales
Up to 25% of Americans admit to buying themselves a gift during the holiday season. With #TreatYourself trending as the awareness for the need of self-care rises, there’s an opportunity for brands to showcase products promoting this. You can use BOGO (Buy One Get One) sales or even a simple reminder for your customers to not forget themselves this season.
What You Need:
- Spin to Win Popup
- BOGO offers
- Chat via Messenger
How It Works: Set up a Popup on your site with a spin wheel that shares BOGO offers and discounts for your visitors. You can set percentages for win or lose tiles and create custom offer codes. Additionally, increase visibility by adding your offer to a Messenger Chat. This also lets you answer any typical questions fast and helps reduce barriers to purchase.
The holidays are typically the biggest time of year for ecommerce stores. Capitalize on trends by using them in combination with easy plugins to add to your Volusion site!
Know of other #HolidayTrends that you want to share or want feedback on? Comment below!