Volusion Ecommerce Blog | SMB Marketing, Design, & Strategy

Marketing & Promotion

A good marketing strategy is the cornerstone of any successful business. Read our posts on everything from email marketing to affiliate programs.

Marketing & Promotion

Using Mobile Marketing to Enhance Social Media Campaigns

Gone are the days when you mainly checked social media after reaching your computer. It’s the mobile era; nearly every consumer is accessing business information on their mobile phones. What many companies still aren’t grasping is that they can enhance their social media marketing with mobile, and that

Alexa Lemzy Alexa Lemzy
Marketing & Promotion

The Rise of Emojis in Marketing and How to Use Them :)

Whether you like them or not, the growing presence of emoji usage in marketing and business is something to take note of, and hopefully take part in. Emoji, the stylized ideograms of anything from a laughing face to a slice of pizza, are becoming more popular, especially with digital marketers.

Sean O'Connor Sean O'Connor
Marketing & Promotion

Effective B2B Marketing Strategies for Online Businesses

The business-to-business segment of ecommerce is huge; in 2014 alone it banked $1 trillion in sales, and it shows no signs of slowing. To take advantage of this ever-growing sector, we’ve pulled together our brightest minds from Volusion’s Marketing and Creative Services departments to share tips to help

Volusion Volusion
Marketing & Promotion

7 Ways to Drive Traffic to Your Online Store

“Build it and they will come,” goes the line, but with so many options for online shoppers, how do you get them to come? Selling online means the world is your customer, but that can also mean more competition for those online dollars.  If you are looking for immediate traffic,

Josh Pruett Josh Pruett
Marketing & Promotion

Targeting Your Content for Different Generations

Finish this sentence: “Back in my day…..” Now imagine that sentence posted on your site, or your Facebook account somewhere. That statement is going to be a big hit with those that identify with it – your generation — and get a collective rolling of the eyes from everyone who doesn’t

Josh Pruett Josh Pruett
Marketing & Promotion

Turning Character into Content Creation

Looking for more opportunities to create content for your site? We'll show you how to explore your own brand personality for inspiration in the content creation process. Want to make your blog posts and website content more fun for your shoppers? Try adding a little personality to what

Julianne Coyne Julianne Coyne