A good marketing strategy is the cornerstone of any successful business. Read our posts on everything from email marketing to affiliate programs.
You know what people have a lot of opinions about? Stock photos. It seems like every day another article pops up explaining why stock photos are the devil, and how using them will relegate your website to the Cheesy Corporate Schlock corners of the internet forever. And I get it,
Meg Nanson
Is marketing art? Science? Both? In the halcyon days of marketing’s youth — stylized and idealized thanks to media efforts like Mad Men, art, or perhaps even “magic,” was the foundation of consumer capture efforts. Fast-forward to 2016 and metrics dominate the landscape: How did visitors arrive at your website?
Doug Bonderud
Gone are the days when you mainly checked social media after reaching your computer. It’s the mobile era; nearly every consumer is accessing business information on their mobile phones. What many companies still aren’t grasping is that they can enhance their social media marketing with mobile, and that
Alexa Lemzy
Whether you like them or not, the growing presence of emoji usage in marketing and business is something to take note of, and hopefully take part in. Emoji, the stylized ideograms of anything from a laughing face to a slice of pizza, are becoming more popular, especially with digital marketers.
Sean O'Connor
The business-to-business segment of ecommerce is huge; in 2014 alone it banked $1 trillion in sales, and it shows no signs of slowing. To take advantage of this ever-growing sector, we’ve pulled together our brightest minds from Volusion’s Marketing and Creative Services departments to share tips to help
Volusion
“Build it and they will come,” goes the line, but with so many options for online shoppers, how do you get them to come? Selling online means the world is your customer, but that can also mean more competition for those online dollars. If you are looking for immediate traffic,
Josh Pruett
Finish this sentence: “Back in my day…..” Now imagine that sentence posted on your site, or your Facebook account somewhere. That statement is going to be a big hit with those that identify with it – your generation — and get a collective rolling of the eyes from everyone who doesn’t
Josh Pruett
Looking for more opportunities to create content for your site? We'll show you how to explore your own brand personality for inspiration in the content creation process. Want to make your blog posts and website content more fun for your shoppers? Try adding a little personality to what
Julianne Coyne
Looking for a new way to talk about your products. Explainify's Eric Hinson shares his tips for using storytelling, in the form of explainer videos, to sell more products. Call them explainers. Call them marketing videos. Call them landing page videos. Whatever you call them, they’re the
Eric Hinson
If you're just getting started with your online business and are wondering what you'll need to market your site, then check out this post to get the basics
Justin Butlion
