Killer PPC Tips from Hero Conference Part 1

Whether you’re a PPC-savvy business owner or just looking to learn more about the art of paid search, we’ve got the latest tips to help you improve your Google AdWords account in our two-part article series. 

tips from the top

Recently, the Volusion PPC team of experts attended the Hero Conference, a marketing conference dedicated to paid search marketing, to get the latest and greatest PPC tips and tricks—read below for all the insider insights and be sure to comment with tips of your own or any questions.

Improving Quality Scores

High Quality Scores are one of the best ways to increase the performance of your Google AdWords campaigns. Quality Scores, measured on a scale of 1-10, take into account numerous factors in your AdWords campaign to determine the relevance of your campaign while influencing how much you’ll pay per click.

Follow the advice below and watch your quality scores rise:

Ad Testing

The key to finding the best performing ad in your ad groups is to test, test, test! As a storeowner, try evaluating ad performance and testing new ads after approximately 1,000 impressions. Rather than duplicating the highest performing ad in the account and making small variations, think outside the box. While making small variations of your current ads might boost CTR a bit, focus on revamping your copy, promotions and call to actions all together.  Find what really resonates best with your unique audience.

When it comes to creating new ads, consider the following:

Don’t miss the part two of our Hero Conference article series where we wrap up all that we learned from the conference and share the importance of PLAs, landing pages, PPC in a mobile world and exploring the value of remarketing.

If you need any help with your PPC, Volusion has a team of specialized, AdWords certified PPC professionals ready to manage and optimize your PPC or conduct an AdWords Audit on your existing account. And, as always, if you have any questions or comments, feel free to leave them in the box below.

 

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Chelsea Cepeda

Chelsea Cepeda is a Search Marketing Team Lead at Volusion. She is passionate about paid search advertising and helps Volusion merchants kickstart their success with Google AdWords and Bing Ads.