Killer PPC Tips from Hero Conference Part 2

Here’s part two of our Hero Conference article series sharing the latest tips to help you improve your AdWords campaign.  tips from the top

There’s so much to learn about PPC and making the most of the associated strategies and tools for your online store and advertising efforts. Our experience at the recent Hero Conference in Austin, Texas—gathering leaders from Bing, Dell, eBay, Adobe and more—gave us the opportunity to bring these insights back to you.

Importance of PLAs

Text ads do an excellent job of showing promotions and capturing buyers’ eyes with bolded keywords, but what grabs your customers’ eyes even more? Images. With Google Shopping becoming more and more popular, it’s important to create a Google Shopping campaign to further engage your audience. Shopping campaigns allow your products to stay relevant on the search page and encourage sales on your site by showcasing product images and promotions.  They also help grow your real-estate on the search page.

Why add PLAs to your online marketing mix?

The Importance of Landing Pages

When creating landing pages for your store, create them with the customer in mind so navigation, finding products and purchasing is as easy as possible. Good landing pages encourage customer interaction, customer satisfaction, and even more sales.

PPC in the Multi-Device World

While mobile is not the main source for conversions, many searches start on a mobile device before the actual conversion takes place on a tablet or computer.  A good mobile experience motivates customers to return to your website when they resume searching on a tablet or desktop.

 Mobile Phone Device


Remarketing is a great way to keep your website and products in front of customers after they leave your website and continue to browse the internet. Since most remarketing campaign ads are shown through Google’s Display network, campaign budgets and cost-per-clicks tend to be relatively lower than other campaign types. These campaigns are also highly beneficial because they continue targeting visitors who have previously interacted with your website. When combining traditional PPC campaigns with PLAs and Remarketing, many advertisers see an average conversion rate lift of 3-5%.

To get started with a remarketing campaign, place the remarketing tag on your Volusion store template and begin creating unique remarketing lists. Try some of our favorite remarketing lists below to garner the best results from your campaign:

For the more advanced advertisers, consider setting up Remarketing Lists for Search Ads or even Dynamic Remarketing campaigns to boost remarketing efforts and see an even higher return.

If you found the tips in this article useful, be sure to check out part one in our Hero Conference series where we discuss even more insider tips that you won’t want to miss!

Additionally, if you need help running your existing PPC campaigns, let Volusion’s team of PPC experts manage and optimize your account. For questions now, feel free to leave them in the box below.

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Ryan Noonan

Ryan was a Search Marketing Specialist with Volusion who used his expertise to help clients market their business.