Ecommerce Marketing Roundup: Industry Updates From March 2015

There is always something new happening in the world of ecommerce and it is (sometimes) hard to keep up with everything. Not to worry - we have gathered the top ecommerce news for your benefit, in our new monthly series "Ecommerce Round-Up." Welcome to the first edition of this series!

TheFind acquired by Facebook

TheFind is a free comparison shopping engine where you can compare prices and shop for products. In March, Facebook bought this shopping search engine for an undisclosed amount to help boost its advertising business, allowing Facebook to venture into ecommerce.

Google wants your website to be mobile-friendly

In late February, Google announced a new mobile algorithm update that will go live on April 21st 2015. With an increase in mobile usage, Google wants to ensure that the results it delivers in the search results are mobile-friendly. We recently wrote a blog - Is Your Ecommerce Store Ready for Google’s Mobile Update? which gives you more details about this algorithm update and how you can get your Volusion store ready for it.

Amazon Webstore is shutting down

Amazon announced that they are closing their Webstore store in July 2016. Amazon is not allowing new merchant signups and have told the existing merchants that they will have access to their data and be able to export to a new ecommerce platform until July 2016.

Facebook announces Businesses on Messenger

In the recent F8 conference, Facebook revealed the new Businesses on Messenger. It is designed to enable businesses to easily reach and communicate with customers. With the new messenger, business owners can send receipts, business updates, answer questions and interact with their customers.

If you have further questions about how your store can adapt to these trends, contact our ecommerce experts by leaving a comment below. Stay tuned for the next ecommerce round-up.