Taryn Gamboa
Taryn Gamboa is a former PPC Specialist at Volusion. She enjoys learning and developing her skills in paid search to lead successful digital marketing campaigns for her clients.
How to Perform Keyword Research for PPC
Pay-Per-Click (PPC) campaigns can be a little daunting when first starting out. What keywords should I bid for? How should my keywords be grouped? These are some of the questions you may be asking yourself. There’s no need to worry because as you first conduct keyword research, most of
Taryn Gamboa
3 Big Reasons Why You Shouldn’t Search For Your Own Paid Search Ads
We know it’s tempting, but if you’re currently running any paid search ads, searching for you own ads could have negative effects on your campaign’s performance. There are several reasons why you shouldn’t search for you own ads, but we’re going to focus on the
Taryn Gamboa
Understanding PPC Match Types and When to Use Them
PPC advertising is a great marketing channel to help increase brand awareness and generate sales online. However, as you begin to build your campaign, you may notice that curating keyword lists can be a bit daunting and leaves you with plenty of unanswered questions, such as: How should I start?
Taryn Gamboa