CASE STUDIES - RC Superstore

RC Superstore

After using Volusion Marketing Services to run Shopping Feeds advertising, RC Superstore saw growth in traffic and sales.

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OVERVIEW

After starting a successful hobby store, RC Superstore approached Volusion Marketing Services for a comprehensive advertising strategy.

RC Superstore is a family-owned and operated hobby store that began in 2002. In 2005, they tapped into the ecommerce world and built their store using the Volusion software. They carry radio-controlled cars, boats, helicopters and other hobby products. RC Superstore’s goal is to provide the highest quality products in the industry at an affordable price.

Website

www.RCSuperstore.com

Marketing Package

Starter Feeds

Customer Since

October 2014

Primary Goal

Increase Shopping Feeds conversions

Results

+67%

in traffic from Shopping Feeds

+304%

in revenue from Shopping Feeds

+143%

in Shopping Feeds transactions

Wanting to focus on other areas of their business, RC Superstore handed the day-to-day activities of running a Shopping Feeds campaign to the Volusion Marketing Services team.

Challenges

RC Superstore was previously running their own Shopping Feeds campaign and needed additional help to allow them the time to focus on other areas of their business. This industry can be extremely competitive, so running an effective advertising campaign was crucial to the store’s online success.

Our Strategy

The Volusion Marketing Services team saw an opportunity to optimize RC Superstore’s current Shopping Feeds campaigns to better compete with other stores. Once the team took over the campaigns, RC Superstore experienced growth in traffic and revenue, as well as their largest holiday shopping season to date.

Specifically, Volusion Marketing Services focused on:

  • Increasing holiday sales through an extensive holiday advertising campaign
  • Driving more product exposure via Google Shopping
  • Increasing traffic despite heavily saturated market

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