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Creating buyer personas is a helpful step in establishing a target audience for your ecommerce business. Learn about the who, what, where, and why behind buyer personas…
To ensure effectiveness, product descriptions must be written with purpose. Avoid these common product description mistakes to reduce bounce rates and increase sales…
Welcome emails are a prime opportunity for businesses to engage with customers and inspire them to return. Here are some tips for writing an effective welcome email…
Ecommerce businesses can boost profits by focusing on a niche within their target audience. Here, we cover critical methods for effectively approaching niche marketing…
We interviewed Volusion merchant Beachcombers Bazaar & Henna Supply to learn about their Volusion ecommerce experience. Here's what they had to say (via Jody Rogers, Co-owner)…
Design trends change often, and it’s important to keep up with new norms as they occur. Here are some questions to ask as you assess your ecommerce site’s design…
Great customer service builds trust and loyalty, and can turn one-time buyers into lifelong fans. We cover how ecommerce business owners can boost their customer service…
Marketing is critical to ecommerce success. Discover the most important marketing channels for ecommerce, including content, pop-ups, email, SMS, and UGC…
A leaked internal memo indicates that Facebook may move toward favoring video content on its feeds, positioning it to better compete with the likes of TikTok…
Whether your product launch flopped or you sent a marketing email with errors, here's how ecommerce business owners can approach failure in a positive and productive way…
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