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Customer Acquisition & Retention

An Introduction to Buyer Personas for Ecommerce

Creating buyer personas is a helpful step in establishing a target audience for your ecommerce business. Learn about the who, what, where, and why behind buyer personas…

Volusion
Ecommerce Product Descriptions: Avoid These 8 Mistakes
Products & Presentation

Ecommerce Product Descriptions: Avoid These 8 Mistakes

To ensure effectiveness, product descriptions must be written with purpose. Avoid these common product description mistakes to reduce bounce rates and increase sales…

Elisabeth Newell
Writing a Welcome Email that Encourages Repeat Purchases
Email Marketing

Writing a Welcome Email that Encourages Repeat Purchases

Welcome emails are a prime opportunity for businesses to engage with customers and inspire them to return. Here are some tips for writing an effective welcome email…

Hanson Cheng
How to Use Niche Marketing for Your Ecommerce Site
Marketing & Promotion

How to Use Niche Marketing for Your Ecommerce Site

Ecommerce businesses can boost profits by focusing on a niche within their target audience. Here, we cover critical methods for effectively approaching niche marketing…

Elisabeth Newell
Merchant Stories: Beachcombers Bazaar & Henna Supply
Volusion Merchant Stories

Merchant Stories: Beachcombers Bazaar & Henna Supply

We interviewed Volusion merchant Beachcombers Bazaar & Henna Supply to learn about their Volusion ecommerce experience. Here's what they had to say (via Jody Rogers, Co-owner)…

Volusion
Assess Your Online Store: Is It Time for a Design Refresh?
Branding & Design

Assess Your Online Store: Is It Time for a Design Refresh?

Design trends change often, and it’s important to keep up with new norms as they occur. Here are some questions to ask as you assess your ecommerce site’s design…

Elisabeth Newell
How to Improve Customer Service for Your Ecommerce Business
Customer Acquisition & Retention

How to Improve Customer Service for Your Ecommerce Business

Great customer service builds trust and loyalty, and can turn one-time buyers into lifelong fans. We cover how ecommerce business owners can boost their customer service…

Hanson Cheng
The Best Marketing Channels for Ecommerce Businesses
Marketing & Promotion

The Best Marketing Channels for Ecommerce Businesses

Marketing is critical to ecommerce success. Discover the most important marketing channels for ecommerce, including content, pop-ups, email, SMS, and UGC…

Carmela Hayes
Facebook to Restructure Main Feed: Implications for Video Content in 2022
Ecommerce News

Facebook to Restructure Main Feed: Implications for Video Content in 2022

A leaked internal memo indicates that Facebook may move toward favoring video content on its feeds, positioning it to better compete with the likes of TikTok…

Shanice Jones
How Entrepreneurs Can Deal with Failure (Large or Small)
Entrepreneur Tips & Resources

How Entrepreneurs Can Deal with Failure (Large or Small)

Whether your product launch flopped or you sent a marketing email with errors, here's how ecommerce business owners can approach failure in a positive and productive way…

Elisabeth Newell
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