Branding & Design

5 Characteristics of a Great Business Logo Design

As the crowning jewel of your brand, your logo should be designed strategically and thoughtfully. Learn the top characteristics of an effective and compelling logo, and follow them as best practices…
Jessica Resendiz
The Top 5 Digital Payment Types for Ecommerce Storefronts
Business Operations

The Top 5 Digital Payment Types for Ecommerce Storefronts

With so many ways to accept payment through your ecommerce store, it can be difficult to know where to start. Here, we cover the most popular types of digital payment that online shoppers expect to see…

Elisabeth Newell
Introduction to the Metaverse and Metaverse Shopping
Third-Party Selling

Introduction to the Metaverse and Metaverse Shopping

The tech world is abuzz with talk of the Metaverse, but what is it—and how will its future impact shopping? We provide a brief overview for ecommerce business owners and shoppers alike…

Shanice Jones
5 Things You Can Do to Prepare Your Ecommerce Store for Independence Day (and Beyond)
Holiday Planning

5 Things You Can Do to Prepare Your Ecommerce Store for Independence Day (and Beyond)

The middle of the year is here—is your ecommerce store ready for July 4th (and beyond)? We’ll walk you through how to prepare your business for American Independence Day and the quickly approaching holiday season…

Elisabeth Newell
Follow These Best Practices When Organizing Your Ecommerce Site
Site Building

Follow These Best Practices When Organizing Your Ecommerce Site

A user-friendly ecommerce site structure can help your business stay in Google’s good graces, convert customers, and increase revenue. These pointers will help you run cleanup on your website navigation and category structure…

Volusion Staff
Choosing the Best Product Names for Your Ecommerce Store
Products & Presentation

Choosing the Best Product Names for Your Ecommerce Store

Product names can have a remarkable influence on your SEO, PPC, and other marketing efforts. Consider these tips for picking catchy, yet informative names for products you sell on your ecommerce store…

Volusion Staff
6 Steps Ecommerce Businesses Should Take Before Launching a New Promotion
Marketing & Promotion

6 Steps Ecommerce Businesses Should Take Before Launching a New Promotion

If your ecommerce business is preparing to launch a new promotion, discount, sale, or coupon, follow these steps—from objectives to reporting—to ensure that your campaign is set up for success…

Volusion Staff
Merchant Stories: USA Roller Chain & Sprockets
Volusion Merchant Stories

Merchant Stories: USA Roller Chain & Sprockets

We interviewed Volusion merchant USA Roller Chain & Sprockets to learn about their Volusion ecommerce experience. Here's what they had to say (via Christina Beckett, President)…

Volusion Staff
Creating the Best Custom 404 Page for Your Ecommerce Business
SEO

Creating the Best Custom 404 Page for Your Ecommerce Business

Leaving default 404 errors on your ecommerce site risks deterring site visitors, who may seek out a competitor's site. Learn how custom 404 pages can keep your visitors engaged and guide them to the appropriate destination…

Elisabeth Newell
3 Advantages of Organic Social Media for Ecommerce Businesses
Social Media

3 Advantages of Organic Social Media for Ecommerce Businesses

Ecommerce businesses should plan to invest time into business social media accounts if they want to be successful. Here are a few ways this investment can benefit your brand…

Amy Smith