With an active audience and specific messaging needs, Ministry Ideaz was looking to increase engagement with their customers. With help from the Volusion Marketing Services team, they saw great social media results.
Ministry Ideaz is the leader in ministry supplies for the Jehovah’s Witnesses community. Their clients are worldwide and very active on social media.
Social Media Marketing
Engaging target audience
in site sessions from social media sources
in site sessions from Pinterest
in Facebook audience
As the leading supplier of ministry supplies for the Jehovah’s Witnesses community, Ministry Ideaz wanted to bolster their community engagement and sales.
One of the biggest challenges for Ministry Ideaz was brand messaging. Their audience has strong principles and a firmly held belief system, so the brand voice on social media needed to reflect those principles and elicit engagement. The campaign also sought to increase sales from social while maintaining high engagement.
In order to attract new followers and increase their brand presence, Volusion Marketing Services suggested implementing a comprehensive Social Media Marketing strategy to effectively communicate with this active and robust online community.
Specifically, Volusion Marketing Services focused on:
Increasing brand awareness and online reputation across Facebook, Twitter, Pinterest and Instagram.
Using custom audiences to increase page likes and drive traffic to the website
Offering specific coupon codes to fans on different networks to analyze purchase patterns
Creating promoted pins to increase traffic to the blog
Increasing engagement and followers on Instagram via Instagram ads
Optimizing Facebook ads to reduce the CPC
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