CASE STUDIES - Ministry Ideaz

Ministry Ideaz

With an active audience and specific messaging needs, Ministry Ideaz was looking to increase engagement with their customers. With help from the Volusion Marketing Services team, they saw great social media results.

Talk to an Expert

OVERVIEW

Ministry Ideaz is the leader in ministry supplies for the Jehovah’s Witnesses community. Their clients are worldwide and very active on social media.

Website

www.MinistryIdeaz.com

Marketing Package

Social Media Marketing

Customer Since

March 2014

Primary Goal

Engaging target audience

Results

+20%

in site sessions from social media sources

+61%

in site sessions from Pinterest

+26%

in Facebook audience

As the leading supplier of ministry supplies for the Jehovah’s Witnesses community, Ministry Ideaz wanted to bolster their community engagement and sales.

Challenges

One of the biggest challenges for Ministry Ideaz was brand messaging. Their audience has strong principles and a firmly held belief system, so the brand voice on social media needed to reflect those principles and elicit engagement. The campaign also sought to increase sales from social while maintaining high engagement.

Our Strategy

In order to attract new followers and increase their brand presence, Volusion Marketing Services suggested implementing a comprehensive Social Media Marketing strategy to effectively communicate with this active and robust online community.

Specifically, Volusion Marketing Services focused on:

  • Increasing brand awareness and online reputation across Facebook, Twitter, Pinterest and Instagram.
  • Using custom audiences to increase page likes and drive traffic to the website
  • Offering specific coupon codes to fans on different networks to analyze purchase patterns
  • Creating promoted pins to increase traffic to the blog
  • Increasing engagement and followers on Instagram via Instagram ads
  • Optimizing Facebook ads to reduce the CPC

Free 14 Day Trial

Start Selling Today

We've got everything you need to build, sell and
grow your very own online business

Start For Free

STAY UP TO DATE

Sign up for the Volusion Newsletter

Get more industry inspiration, tips and exclusive
offers sent straight to your inbox.

Thanks for signing up!

Your request has been successfully submitted.

Try our award-winning ecommerce software to build your online store and sell more! Trusted by 40000+ businesses. FREE 14-day trial, no credit card required.
1835 Kramer Ln A100
Austin
TX
78758
United States