CASE STUDIES - Hodges Marine

Hodges Marine

Hodges Marine saw an increase in visits, conversions and revenue after working with Volusion Creative Services on their design.

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OVERVIEW

Hodges Marine let their customers’ behavior drive the design of their site.

Hodges Marine provides a variety of high-quality marine and fishing products, including fish finders, underwater lighting gear and marine radar systems. Their focus on quality products from the best marine brands have established the company as a leader in the industry.

Website

www.HodgesMarine.com

Design Package

Theme Design

Customer Since

2007

Primary Goal

Increase conversions

Results

+47%

In overall traffic

+13%

In conversion rate

+74%

In revenue

Hodges Marine wanted Volusion’s help catering to their shoppers’ behavior and increasing conversions.

Challenges

With their old design, Hodges Marine noticed a lot of customers had trouble finding the specific products they were looking for. This was clearly hurting sales conversion and the new design needed to include a clean structure and intuitive navigation. The site also needed to establish their longevity and dedication to the industry right off the bat.

Our Approach

Knowing how customers interacted with the website gave the Volusion design team valuable insight, allowing them to create a site that would be useful and simple to use. The result: a clean, easily navigable store that made more sales.

Specifically, Volusion Creative Services focused on:

  • Featuring the search area in the header for easier access across devices
  • Making it easy for customers to find the products they’re looking for
  • Highlighting popular brands for another way to find products

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1835 Kramer Ln A100
Austin
TX
78758
United States