Web Wednesdays: Our Favorite Ecommerce Articles This Week

Check out our must-read ecommerce articles of the week (so far)!

Ecommerce News

Valentine’s Day proves sweet for many e-retailers
Check out Internet Retailer’s coverage of how online merchants like Organic Bouquet and Godiva Chocolatier gained double-digit sales growth and expect to see even more positive results from their Valentine’s Day marketing efforts.

Google Zips Up Wallet
As reported by TechNewsWord, Google Wallets users are unable to access their prepaid cards or activate new ones as Google faces security issues reported last week. Find out if the temporary hold will affect your online business.

 

Social Media

Social Media for Business 2012
According to an online survey conducted by Zoomerang, more than 1 of every 2 small businesses don’t feel that they have a solid social media presence. As social media continues to evolve into a highly effective marketing tool, keeping up with the latest trends can be quite the challenge. In this post, Open Forum covers some of the basics to help business owners better market their websites via social media.

Facebook tests new action ads using Open Graph
Facebook is changing up the way that consumers view Sponsored Story ads by allowing customers to use verbs other than “like” to describe their actions. But with little creative control and the inability to see true ROI, will this avenue work for online retailers? David Moth at Econsultany takes a closer look at Facebook’s latest announcement.

PPC/SEO

Google Knowledge Graph Could Change Search Forever
Google is in the process of building a more complex search that turns words on pages into entities with related attributes. With a shift from a word-based index to a knowledge graph, Mashable covers Google’s future plans to radically change the way we think of its search engine capabilities.

The Dirty Little Secrets of Search
Do you wear a white or black hat when it comes to optimizing your website for SEO? The New York Times takes an in-depth look at a major online retailer’s online practices to dissect how some are rising to the top of search engines.

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