Did You Know? Reach over One Billion Shoppers with Volusion’s Facebook Store

Did you know you have a free Volusion Facebook Store? This feature, available on all plans, allows you to reach over one billion Facebook users. To learn more about how to use this feature, check out this post.


When it comes to the internet, Facebook has cast one of the widest webs in the game. Touting over one billion users, Facebook is a force to be reckoned with. In fact, the average user spends over 21 hours per month on the massive social network.

Simply put, having a Facebook presence for your Volusion store makes a lot of sense.

Fortunately, you can easily market and promote your products on this channel with the Volusion Facebook Store. Available on all plans, this cool (and completely free) tool gives you a big opportunity to extend your reach and sell more products.

All it takes is four simple steps. Let’s get started, shall we?

Note: Facebook requires that your website be SSL certified to use this feature. If you don’t have an SSL installed on your site, you can get one here: volusion.com/ecommerce-ssl-certificates

Step 1: Select Products to List on Your Facebook Store

The first step in building your Facebook store is to figure out which products you want to promote. To give customers an ideal shopping experience, we recommend displaying no more than 25 products at once.

Under the Marketing > Facebook Store section of your Volusion admin, first ensure that your Facebook store is enabled to “Yes, display products for purchase on my Social Store.” From there, all you have to do is select the products you want displayed by clicking the checkboxes next to the product name. From there, simply decide how you’d like the products to be displayed with the “Default Sort By” dropdown.

FB Store Select Products

If you’re on a Pro or Premium plan, you can also leverage your Deal of the Day feature with your Volusion store. You’ll see this option under the “Deal of the Day” section.

Now that you’ve got the products you want listed on Facebook, let’s talk promotions.

Step 2: Enable Discounts to Boost Sales

Everyone loves a deal, especially social media users – after all, the number one reason people follow brands on social media is to receive a coupon or discount. That’s why we’ve made it easy for you to offer special deals on your Facebook store.

To get started, you first need to decide whether or not you want to offer a discount. The way it’s set up is so that anyone who “Likes” your Facebook page can receive a discount for products listed on your Facebook store. For example, you could offer something like, “Receive 10% off when you ‘Like’ us on Facebook.”

If you decide to do this, you’ll need to enable this promotion by clicking the “Yes” button. Then, simply decide what “percentage off” you want to provide your customers, and either enter text or upload an image to better promote this discount.

FB Store Manage Promotions

Step 3: Design Your Facebook Store

Just like your website, the design of your Facebook store is very important when it comes to building your brand and growing sales. Regardless of your design skills, you have several options to easily create a good-looking Facebook store.

Begin designing your Facebook store by uploading a banner or logo – this should be a similar logo that’s listed on your online store. (If you don’t have a logo, no problem, you can go without). From there, you can also add some custom text that will appear beneath your logo, and even use HTML to better format that text.

FB Store Design Store

Finally, select a preset color theme by scrolling through the options provided and picking your favorite. You can also use custom colors if you know the RGB color codes that you want to use under the “Customize” tab.

Here’s an example of what a well-designed Facebook store could look like, along with callouts as to how each section populates:

FB Store City Market


If you’d like a truly customized, professional design for your Volusion Facebook Store, our team of experts is here to create a unique design. Click the link to learn more about our Custom Facebook Design service.

Step 4: Install the Social Store Facebook App

Your Facebook store is powered by a unique app that we’ve built, meaning that the final step to launch includes working with this app on Facebook.

Note: Before you install the app, make sure you already have a Facebook Business Page. If not, you can quickly create one by visiting https://www.facebook.com/pages/create.php.

FB Store Social Store App


To install the app, visit our page at https://apps.facebook.com/socialstoreapp/. From there, follow the quick and easy instructions provided through the Facebook interface, including selecting which page you want to apply your new Facebook store to. From there, visit your Business Page and click the “Social Store” app on the page and enter your domain name. Finally, click “Create My Store Now,” followed by “View My Store” to admire your work.

And just like that – your Volusion store has been extended to Facebook!


If you have additional questions or need a bit more step-by-step instructions, including visuals, to build your Facebook store, check out this Knowledge Base article: The Volusion Facebook Store.


Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

12 Responses to “Did You Know? Reach over One Billion Shoppers with Volusion’s Facebook Store”

  1. Benny

    Thank you Matt!

  2. soraya

    Hi iv just started with v and have never done anything like this before im trying to add my vs to my fb but i cant seem to do it

    • Matt Winn

      Hi Soraya, we’re happy to help! Would you mind submitting a ticket or calling our Support team? They’ll be happy to walk you through the process. Thanks!

  3. Benny

    Hi Matt, We just setup our new volusion social store on FB but when you click on the link to shop there are scripts from unauthorized sources so when using Chrome to browse it appears blank until you click “load unsafe script” in the address bar. Is this a volusion issue? Our FB store is https://www.facebook.com/pages/Mopar-Online-Performance/629594797117573?ref=hl


    • Matt Winn

      Hi Benny, thanks for reaching out. Our Product team took a quick look and it seems that the problem stems from a setup issue. When setting up the Facebook app, you left off the “www” and entered your URL as “moparonlineperformance.com” instead of “www.moparonlineperformance.com.” Hope this helps!

  4. Jeff

    I recently published my social store at facebook.com/jskcreativedesigns and discovered that I cannot open the app when using the mobile app, or even when browsing Facebook on my iPhone using Safari. I simply don’t see a link to the store. And by visiting an coded link to the app, my phone states that the app doesn’t work on mobile. Since Facebook is largely a mobile medium, is this potentially something that will addressed in the future?

    Here’s the hoping I get a little interest in my social store :).


  5. Nathan

    I have had this app installed for almost 2 years… Not one sale generated so far. Anyone else had any successes selling for FB?

    • Matt Winn

      Hi Nathan, thanks for your response. I took a quick look at your Facebook page and there are a couple of things you might consider to help generate sales from your Facebook store. First, I’d recommend moving your Facebook store tab to make it more visible – perhaps instead of featuring your Twitter feed you instead showcase your “SHOP HERE” tab instead. I might also recommend that you change the icon itself from reading “Catwalk Glamour” to something like “Shop Here” or “Shop Now” to make it more clear to your Facebook visitors that they’re able to view your products directly on your Facebook page. While you’ve got a good Facebook presence so far, it looks like your engagement is a little low and your overall fan base has some growth potential – have you considered making strides to grow your base and get them more involved with your Facebook presence? This might help generate some more sales as well.

      Hope this helps! Let me know if you have any questions.

      • Nathan

        Thanks for the reply, I appreciate you taking the time. I will work on making those changes hopefully I will get some up lift. AS to growing the fan base…. I have basically stopped posting anything directly onto facebook as I was unable to get any interaction or even many views to my posts. More people seem to see the posts if I publish via, Polyvore, Twitter or even iContact! I can also only count 1 sale at all this year from any social stream. Fairly depressing. If you have any tips on how to try to turn this around I would love to hear them.

        Many thanks,

        • Matt Winn

          Hey Nathan, no problem. If you’re experiencing success on your Twitter profile, have you ever thought about cross-promoting your Facebook page there? Might be a good way to get new Likes. Best of luck!


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