Survey Results for Valentine’s Day Sales Predictions in 2007

64% of small business owners in the U.S. believe consumers will be making more purchases online, than in store for Valentine’s Day 2007.

In 2006, 55% of small business owners in America anticipated a strong overall Valentine’s Day sales season. Only 37% felt the same way this year.

53% of small business owners plan to run special sales and marketing promotions this Valentine’s Day, with online marketing beating out traditional print and advertising by a landslide.

Advertising Broken Down by Percentages:
66%- E-mail Marketing
32%- Online Marketing
16%- Direct Mail
16%- Flyers
12%- Advertising (TV, Radio, and Newspaper)

Source: Constant Contact, 2nd Annual Small Business Valentine’s Day Outlook Survey

Leave a Reply