Social networking giant, Twitter, is staking its claim in the ecommerce landscape with its @earlybird handle. This newest addition to the platform provides timely discounts for various products to its followers.
Ecommerce just got a little bit tweeter. The popular microblogging site just announced its latest advertising model, a dedicated handle that provides timely discounts on products offered by advertising partners. In case you’re interested in following, the handle is @earlybird.
If you visit the page, you’ll notice there’s not a lot going on right now, but plenty of followers are waiting for @earlybird Exclusive Offers to take flight. You can expect discounts on a wide assortment of products from a multitude of companies, much like Groupon and Woot.
The New York Times Bits blog reports that Twitter is working to make @earlybird filter discounts by specific categories. Twitter is also considering expanding the platform to target specific cities or countries in the future.
So what does this mean for you as an online business owner? First, it indicates an emerging industry trend that won’t be going away anytime soon – the importance and impact of just-in-time deals and discounts. As we’ve seen with the rapid adoption of Groupon, customers are interested in exclusive, timely deals. It gives them a sense of special treatment and creates urgency, both excellent factors in boosting conversions.
Next, @earlybird and similar offerings provide your online business with a fantastic opportunity to increase awareness of your products and brand. And as we all know, awareness is the first step to building that first sale and eventual loyal customer.
Only time will tell if @earlybird is a hit and will revolutionize how discounts are promoted online. Take solace in this trend – more and more people are getting excited about ecommerce!
In the mean time, why not take a page out of @earlybird’s book and offer a special time-bound deal?
What do you think about all this? Share below!
-Matt Winn, Marketing Associate