The Pashmina Store Named Top Innovator of 2010 by Apparel Magazine

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Volusion customer, The Pashmina Store, has been named a Top Innovator of 2010 by Apparel Magazine after growing their online business to surpass $1 million in sales. Other recipients of this award include Juicy Couture, Tommy Bahama and JCPenney.


We’re thrilled to receive news of yet another customer achieving something great, even legendary. Houston-based e-tailer, The Pashmina Store, was recently named a “Top Innovator of 2010” by Apparel magazine. The Pashmina Store creates extremely high quality, super-soft cashmere shawls, wraps and blankets.

To give an idea of how big this is for Blair Rhodes, owner of The Pashmina Store, this list of leading innovators includes megabrands like JCPenney, Saks Fifth Avenue, Tommy Bahama and Juicy Couture. Here’s how Apparel Magazine describes the winners:

“Apparel Magazine salutes many of the key visionary firms shaping the industry in its third annual special issue. Profiles of our winners highlight their ingenuity in overcoming challenges, their willingness to adapt to change and their flair for tapping into consumer desires in a highly competitive global marketplace.”

The Pashmina Store
definitely fits that description, especially after meeting an intense goal. In order to earn more leverage with suppliers, Blair wanted to surpass $1 million in sales. Thanks to his ingenuity and help from our ecommerce software, he was able to do so and truly launch his business to the next level. Blair and his team’s hard work is clearly paying off, and his deservedly been recognized by such a renowned publication.

A big congratulations to The Pashmina Store for such a shining accomplishment! Keep an eye out for this company – they’re set to continue their online success well into the future.

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Try Volusion's award-winning ecommerce software to build your online store and sell products. Volusion merchants have generated over $21 billion in sales, that's 4x more sales than our competitors' merchants.

4 Responses to “The Pashmina Store Named Top Innovator of 2010 by Apparel Magazine”

  1. Cashmere Zone

    We’d like to congratulate The Pashmina Store on their achievements.

    Keep up the good work and keep on promoting the high quality cashmere..

  2. Fran at Very Pashmina

    Wow! Great job on this one! Best pashmina store! 🙂

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