The 5 Most Important Elements for Branding Your Business, Ever

Quick, list the three top brands that come to mind.

No matter which brands are at the top of your mind, they all have one thing in common: solid, consistent branding. While brand building is a critical, ongoing activity to crafting your story, there are some epic basics that you should always hold close to your ecommerce hearts.

To learn what these five critical branding elements are, check out today’s episode.

Can you think of others that should’ve made the list? Questions about branding your business in general? Leave me a question or comment in the box below!

Happy selling!
-Matt Winn, Volusion


Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

6 Responses to “The 5 Most Important Elements for Branding Your Business, Ever”

  1. richard

    Hi, Matt, Can a company also consider celebrities or sponsorship as part of the branding element?

    • Matt Winn

      Hi Richard,

      Absolutely! Any type of celebrity endorsement or sponsorship makes an important part of your branding. That’s why you want to make extra sure that the person representing your brand is fully in line with your message and your story. Look at all the businesses who leveraged Lance Armstrong before and after his doping scandal – you definitely don’t want your business tarnished by someone else’s PR crisis. Hope this helps!


  2. Stella Tu

    Hi Matt, thanks for your video! it does help a lot! but I do have a question that bothers and confuses me!
    What is the difference between ‘Brand message’ and Brand Tagline’? Is it ‘Brand slogan’ and ‘brand tone you were referring to?I saw many others article that includes those element, but i still don’t quite understand the differences! Can you please help me?

    Thank you so much!!


    • Matt Winn

      Hi Stella, that’s an excellent question. Your brand message serves as the pillars of your product/company that you want to tap into with each of your marketing/branding communications efforts. For example, that could be great customer service and unique products. Your brand tagline basically sums up your offering into a few short words – for example, ours is “Open a successful online store.” A brand slogan is very similar to that. Brand tone, on the other hand, is the voice that you’re using – are you approachable? Serious? Fun? Something else?

      Lots of branding terms floating around out there – hope this helps!


  3. Susan Londoner

    Hi Matt, We have recently revamped our shop with Volusion. I would love to get your feedback and any suggestions that you might have on our website. We are currently promoting with Facebook and Google Ad’s. Haven’t had any sales yet, but have been working like crazy to make this an online success. You can also see our facebook page here:!/pages/Vintazia/150575131621523
    Would appreciate your feedback. Thanks so much! Susie


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