Want to find out how to make Twitter work for you? Take a lesson from the pros.
Check out these three companies who understand Twitter and have the followers to prove it.
What’s so great about these guys? A lot.
For starters, MailChimp actually gave their spokesper…er…animal, a personality. By letting their chimpanzee do the talking, they’re able to engage with customers in a fun and interesting way, all while building brand awareness. The chimp works via Twitter to address inquires, announce product updates and make people laugh. They’ve got legions of loyal followers and know how to keep them, all while quickly addressing any concerns.
Here’s a sweet tweet:
Does it really give you wings? Some would certainly argue that it does.
The Red Bull Twitter page is all about the fans. With chats ranging from skating and surfing to chugging, this page is heavily focused on providing customer entertainment. Red Bull does a great job managing their social media channels largely because they focus more on the fun and less on selling their product. Make no mistake, the ever-popular hashtag #givesyouwings can be seen on almost every tweet they send out, but it’s usually coming from zealous fans hoping to get retweeted. Talk about devotion.
Check out these hashtags:
Will you fly again? If you’re a JetBlue Twitter follower, you probably will.
The first thing mentioned in their bio is that “@JetBlue doesn’t respond to formal complaints on Twitter,” which keeps it from turning into a customer support channel. JetBlue even has their staff on duty listed to encourage followers to interact with its team members so that users can put a name with a tweet. Last but not least, the airline tweets videos of UK electropop stars answering fan questions…just because they can. Hey, it doesn’t have anything to do with flying, but JetBlue knows how to keep the people happy.
Fun video for the followers and fans:
Hope these examples of social superstars help to turn your Twitter page into a smash hit. Speaking of which, feel free to follow Volusion on Twitter for the latest ecommerce news and advice!
-Lauren Hill, Social Media Associate, Volusion