4 Must-Do SEO Actions for Volusion Beginners [Updated]

Volusion software is built to help you easily improve your business’ SEO. Read on to find out the four things you need to do to get started.

Search Engine Optimization, or SEO, isn’t just useful. It’s absolutely necessary in today’s ever-expanding digital market. But here’s something you may not have known: Volusion software was specifically designed to help you with your SEO. It’s true, our stores have built-in SEO features that are designed to boost your search rankings. So how do you start reaping the benefits?

Here are four things you absolutely must do to get started with SEO in our software:


1. Make sure you have SEO Friendly URLs enabled

The first thing you need to do is check the Enable SEO Friendly URLs box in your store admin. You can find this feature under the SEO Friendly URLs section of Marketing > SEO.


Once here, either check the Enable Search Engine Friendly URLs box or make sure it’s already checked.


After that, click Save near the bottom of the page, congratulations! You’ve revved up your store’s SEO engine.

Wait, what are “SEO Friendly URLs?” Without enabling this feature, your URLs  look something like this: www.myvolusionstore.com/product_details.asp?ID=cnss597. Kinda ugly, aren’t they?

Once you check the Enable SEO Friendly URLs option, however, your URLs are automatically rewritten so they appear in simple, static forms like www.myvolusionstore.com/Cozy-Night-Sheet-Set-p/cnss597.htm. Now the URLs look a lot nicer, use keywords, and, more importantly, are easily indexed by search engines.


2. Create or update your store’s meta information

The next step is to explore the Meta Info section,  which is where you can edit or assign your meta tags, meta descriptions and meta keywords for all of your store’s .asp pages. You can find this page within your store admin at Marketing > SEO. Conveniently enough, it’ll be the very first section you see.


Remember: Meta tags, meta descriptions and meta keywords are purely for SEO purposes, so your customers will never see them.

When you look at the Add Meta Tags section, the default selection is Default Values, which is exactly what you want to fill out. Your default values are super handy because once you’ve set your default information, it’ll populate meta data for every page with blank SEO fields. This is particularly useful because you won’t have to go through each .asp page separately to set individual tags.


3. Create or update your products’ meta information

Volusion software is also built to help optimize each of your products for search engines. To access your products’ SEO information, click on Inventory > Products.


Once you get there, click on the Product Code of the product you’d like to optimize. On the Product page, scroll down and click the Advanced Info heading to expand the section


By default, the Search Engine Optimization tab is selected, and you’ll be able to edit your Product URL Text, Photo Alt Text, Meta Tag Titles, Meta Tag Descriptions and Meta Tag Keywords.

If you’re unsure of what some of those terms mean, click on the green skittle button next to the term and a dialogue box will show up and tell you more about each field and how it affects your SEO value. For most stores, we recommend that you focus a good amount of your SEO efforts on the individual product-level. (Exceptions include stores with one product, such as a “as seen on TV” product, or very few products.)


Note: Don’t forget to optimize your images

The images you use in your online store are more than just a pretty face; they can actually help improve your store’s SEO. And when it comes to optimizing your images, nothing is more important than filling out the Photo Alt Text.


In your Photo Alt Text field, you’ll want to write a detailed description of your product in plain English. Something like “Free-Trade Bamboo Chair with Silver Accents” instead of “bamboochair2974738i5sig” so search engines can easily locate your keywords. To maximize your images’ SEO benefit, we recommend that you do this for every single product image. When it comes to uploading them, you can either pace yourself and tackle a few a day, or upload them in bulk our Import/Export tool.


4. Check on your progress

SEO takes time, but once it’s been long enough for your campaign to take effect (anywhere from two weeks to six months depending on your campaign), there’s no better way to check your progress than through the eyes of an objective third party. In this case, our impartial judge is whois.domaintools, a public domain lookup that can give you information on your SEO success.

Visit the site, enter your domain name and click the “lookup” button. Then, click on the Site Profile tab, which is where you can see how well your SEO is working by looking at the “SEO Score.” Your score will be a percentage that ranges from 0 to 100. Think of the scale like your typical elementary school grading system: 80% and above, you’re doing great, 60% to 70%, not bad. Anything else, well, you know the deal.


If your score is less than ideal, don’t get discouraged! As a general rule, SEO is pretty difficult to get the hang of. It will take a long time and a lot of dedication, SEO reading and practice to really learn the trade. If you don’t have the time to devote to learning SEO but really want an increase in your effectiveness, it’d be best to hire an SEO professional to help you out.



Gracelyn was a Communications Specialist at Volusion. She has a BA in English and Philosophy from Rice University, and when not reading or writing, she's dancing, meeting new people or winning staring contests with her cat.

14 Responses to “4 Must-Do SEO Actions for Volusion Beginners [Updated]”

  1. zain

    nice information about seo

  2. Kevin Heart

    The tips were awesome. Keep Posting.

  3. Rochelle

    You are so interesting! I do not think I have read through something like that before. So great to find someone with a few genuine thoughts on this subject matter. Really.. many thanks for starting this up. This website is something that is needed on the internet, someone with a bit of originality!

  4. Kevin

    There are a number of very very important areas that need to be edited in a website. It appears to me that Volusion does not allow enough control over source code. For example each page needs to have an independent Title. Is this possible?

    • Jason Ferguson

      Hello Kevin,

      You can control the individual Title, Description and Keyword tags for each page of your Volusion site. When you are editing a category or product page, just go to Advanced Info > Search Engine Optimization and you will see those options. You can also control these tags for the Home Page and About Us page by logging into your Volusion back end and going to Marketing > SEO. If you would like to know about editing any other aspect of your site for SEO, let me know and I’ll help you find the answer.

  5. Dave

    In step #2 won’t filling in the default fields cause duplicate issues? Because essentially it is just populating the same info over and over again on pages with no meta information.

    • Jason Ferguson

      The default fields are great for Volusion beginners, since they provide a simple way for our merchants to avoid blank tags. The next step, however, should definitely be to craft unique meta tags for each of your pages. This can be a daunting task, but you can make it more manageable by focusing on the home page and higher-level category pages first. Great observation, Dave.

  6. Peter Egan

    The first one should be a default setting. As for meta data, the title is the only one of the three tags that has any real bearing on presence in search. Honestly, I’ve had sites with no meta description or keywords outrank sites in the same niche that did have them, and on top of that the meta data shown in Google looked BETTER for the site with no description, as Google is apparently better at determining what should be shown there than I am…

  7. Melissa

    Thanks for this info, I checked my score which is 85% but I still only get between 3 – 9 organic search traffic hits per day…… not sure how I can improve this – any tips?

  8. Mick Lehr

    This is actually very easy to implement.

  9. Candice B.

    Very helpful, Gracelyn!..This is why I love Volusion; because you care about your clients’ success

  10. Rick Fonseca

    Thanks for all of your advise. On Domain Tools it shows my SEO score to be at 75. I have work to do.

  11. Annette Taylor-Anderson

    I’m not great at doing SEO, can be daunting especially if you don’t know what you are doing. Thank you for this very useful information it has helped a lot.


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