In summer of 2007, Ron Lawson and his business partner decided to make a big business decision. They decided to shut down their brick and mortar store, Triathlete Sports Inc., and take their business completely online. “Because we are such a niche business, selling online makes sense to us,” says Ron.
Since making this decision, Ron has had significant success with www.triathletesports.com. The site sells apparel, equipment, training materials, and nutrition items all geared towards competitive triathletes. Currently, the site features gift certificates for Christmas and even lists the shipping tables so shoppers can ensure their gifts are delivered in time for the holidays.
Although Ron’s niche audience made his site a strong candidate for the web, his previous licensed solution presented problems for him early on. “We left our previous cart was because with a licensed cart, you have the software pretty much just dropped in your lap and they say ‘Go.’ Setup was a nightmare and modifications were the same. With Volusion, a hosted solution, setup was a breeze. Support and documentation are great. Something that was lacking with our previous cart.”
Ron and company took advantage of the features now currently available in Volusion’s Version 5. “Our upgrade was seamless. I didn’t really see the changes until I started to dig deeper. I am very impressed with the new version. From exports to shipping, our workflow has improved and saves us a lot of time.” Now that triathletesports.com is on Version 5, the staff uses the Volusion Admin Area to print FedEx labels for all orders. “It makes for a very productive shipping department.”
What advice does Ron have for other etailers out there? “Make your site look as professional as possible. Keep it clean and simple. For small business owners, your number one goal should be to make yourself look like one of the big retailers out there and have good customer service to back it up.”