Spending on online video advertising is still small compared to total online spending and television spending, but last year it grew by 126.5%. According to recent studies, online video advertising spend is expected to continue on its upward trend- increasing by an average of 41% per year over the next five years.
With online video popularity soaring and more video advertising platforms available than ever before, your company should seriously consider integrating online video advertising into your marketing mix. YouTube is a logical place to start because of its sheer size. In fact, YouTube revealed recently that:
- In a given month more Americans visit YouTube than watch the Super Bowl on average
- Every 45 seconds approximately more than 12 new hours of video are uploaded
YouTube’s Sponsored Videos advertising program is already being utilized by a wide variety of companies. Sponsored Videos reach a huge audience of online video viewers and are incredibly easy to set-up (think Google AdWords with only half the steps).
Here are the instructions you’ll need to get started:
- Log-in to your YouTube account
- Go to Ads.YouTube.com
- Choose whether you want to drive traffic to your channel or a video you’ve uploaded
- Create your ad text
- Choose your keywords
- Enter your budget
Remember that like any other PPC campaigns you are running, you will need to check your metrics and monitor your spend to get the best ROI.
Know of any other online video ad sites/programs? Leave a comment and share them with our readers!
-Kate Pierce eCommerce Specialist