Letter from Volusion’s VP of Information Technology

Our technology team is hard at work preparing your store for the holidays. Read on to learn more about a key milestone and other actions we’re taking to help you become more successful online.

2012 has been a year of phenomenal growth for Volusion. After joining Volusion just a little over 90 days ago, I’ve witnessed firsthand the fast-moving and passionate energy that fuels each and every member of our team. From an IT standpoint, we’re focused on helping you become more successful by deploying superior technology and building a world-class infrastructure operations team.

You may remember that in early August, we notified you of important network maintenance intended to prepare your online store for the holidays. These upgrades were planned in response to the phenomenal holiday season we experienced in 2011 and the record-breaking year we’re anticipating for 2012.

According to a recent report from eMarketer, online holiday shopping is expected to account for nearly a quarter of retail ecommerce sales for 2012. US retail ecommerce holiday sales are anticipated to reach $54.5 billion in 2012, a 16.8% increase over last year. Volusion merchants need to be prepared to handle the surge of holiday traffic to their online stores, and I’m excited to share that as of August 20, we accomplished a key milestone in the project by successfully increasing our total network capacity by 10x.

This increase was a major step in a multi-phase upgrade project to prepare our stores for the holidays, and far exceeds any estimates of traffic we anticipate for our merchants. Even more, this enhancement is already showing measurable improvements in capacity, stability and reliability for our merchants’ stores. In fact, we’ve seen up to a 33% lift in performance on customer sites since completing the upgrade.

In addition to increasing network capacity by 10x, we’ve accomplished the following items to ensure that you experience a seamless holiday selling season:

  • Added more virtual servers, database servers and optimized our storage
  • Doubled our storage IO
  • Doubled our server memory
  • Hired over 17 critical IT positions in the last 120 days, with more hires planned for Q4

Finally, we’re making great progress in building out our new data center facility. At this point, our infrastructure build outs are nearing completion and we’re beginning to deploy and test various applications. The new data center will be introduced over the next year, and we’re working on this project in tandem with the significant improvements in our current environments listed above.

We’re excited about the improvements that these actions will bring for our merchants and are looking forward to a successful holiday season ahead. We’re continuously focused on ways to deliver the most sophisticated and cutting-edge technology to our customers, and our team will continue to deliver impactful solutions to power your online business.

There’s never been a more exciting time to sell online, and we thank you for choosing Volusion.

-Steve Krebsbach, VP of Information Technology, Volusion



Steve Krebsbach, Vice President of Information Technology, leads the Volusion IT and Operations teams, with responsibility for engineering and operating Volusion’s robust cloud infrastructure and ensuring the organization exceeds its Service Level Agreements.

Steve brings a wealth of experience running large-scale SaaS/Managed Service environments operating at Carrier-Grade Service Levels. From 1990 to 2012, he held executive IT positions at several leading technology companies like AT&T Wireless, InfoSpace and Motricity, including roles as Senior Director of Data Center Operations, Network Services, Telephony, Infrastructure Engineering and Network Operations. Steve drives high performance cultures through Six Sigma and ITIL methodologies.

3 Responses to “Letter from Volusion’s VP of Information Technology”

  1. Alan Foster

    HI Steve maybe you can sort out the PCI Compliance issue we and lots of other customers are having, i love volusion, but we may have to move to another host because if you cant sort out the secure ftp issue, i have tickets open over this and so has a few other people, but nothings being done about it

    please help if you can

    Alan Foster
    Express Banners

  2. Nidal Zoghbi

    Amazing organisation – from a very happy customer in Australia

  3. Kingsley

    Good to see a six sigma guy steering the ship. I hope for more good things from Volusion.


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