Believe it or not, the messages you post on your Facebook business page are only being seen by a small fraction of your fan base. Thanks to Facebook’s EdgeRank algorithm, only the most important content is showing up in your fans’ newsfeeds. And if certain fans haven’t engaged with your page in a while, it’s quite likely that they’re not seeing a word of your Facebook marketing efforts. One long-term strategy is to boost your Facebook engagement, but if you need to get more eyeballs on your content in a flash, there’s a relatively new advertising option known as promoted posts.
Essentially, a promoted post allows you to pay for your updates to appear in people’s newsfeeds, which is particularly important when you need to share a big sale or great piece of content. But as with every type of advertising, there’s a few things you need to know before getting started. To learn more about how you can successfully use promoted posts for your Facebook page, check out today’s video for five quick tips.
-Matt Winn, Volusion